PressClub South Africa · Article.
BMW Group South Africa partners with Uber.
Thu May 05 17:00:00 CEST 2016 Press Release
BMW Group South Africa has partnered with Uber to bring UberGREEN, a 100% electric commuting experience with the aim of reducing CO₂ emissions in Johannesburg.
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Midrand. BMW Group South Africa has partnered with Uber to bring UberGREEN, a 100% electric commuting experience with the aim of reducing CO ₂ emissions in Johannesburg.
UberGREEN is a pilot project taking place from 9 May to 3 June 2016 in Johannesburg. During the pilot, UBER commuters will be able to request a BMW i3 electric vehicle, operated by Uber driver-partners in Johannesburg at uberX prices, helping provide a more sustainable trip at an affordable price.
“In order for the momentum of electric mobility to increase, partnerships with market leaders like Uber are essential to expose more consumers to the viability of electric vehicles and sustainable urban mobility options,” says Tim Abbott, Managing Director of BMW Group South Africa.
Alon Lits, General Manager of Uber Sub-Saharan Africa, explains the rationale behind UberGREEN, “In a world where mobility adds to the carbon emission problem, we at Uber are eager to provide alternate options. Uber is passionate about making rides better and more sustainable and this partnership is a step towards making changes for the good of our environment.”
The UberGREEN pilot project will involve five BMW i3’s. In addition, Woolworths WRewards members will have exclusive access to these vehicles for a limited period before the pilot officially opens to the public.
The BMW i3 is the BMW Group’s first volume-produced model driven purely by electric power and introduces a new era of mobility for urban dwellers looking for alternative mobility solutions. Since the global market launch, more than 80% of BMW i3 customers worldwide are new BMW customers.
Since 2013, a total of 45,000 BMW i3s have been sold worldwide. The BMW i3 was launched in South Africa in March 2015 and since then a total of 124 vehicles have been delivered to local customers, making it the leading electric vehicle in the country.
In the fourth quarter of 2016, BMW i will expand the model range of its compact electric car, the BMW i3, by offering a version with significantly increased battery capacity. The BMW i3 (94 Ah) will offer a capacity of 33 kilowatt hours (kWh) thanks to the higher storage density of the lithium ion cells. The battery dimensions remain unchanged with over 50 per cent range increase in the standard NEDC cycle which equals 300 kilometres instead of 190 kilometres.
In addition, customers will be able to have their first-generation battery retrofitted as part of a special retrofit programme and have the new battery type installed – this will be made possible thanks to the modular and flexible design of the BMW i3.
For queries regarding this press release, contact BMW Group South Africa Corporate Communications as follows:
Manager: Product Communications (MINI, BMW i and BMW Motorrad)
BMW Group South Africa (Pty) Ltd
South Africa: www.press.bmwgroup.com/south-africa
The BMW Group
With its BMW, MINI and Rolls-Royce brands, the BMW Group is the world’s leading premium manufacturer of cars and motorcycles and provider of premium financing and mobility services. It operates internationally with 30 production and assembly plants in 14 countries and a global sales network represented in more than 140 countries.
During the financial year 2015, the BMW Group sold approximately 2.247 million cars and some 137,000 motorcycles worldwide. Group profit before tax reached € 9.22 billion on revenues totalling € 92.18 billion € 92.18 billion. At 31 December 2015, the BMW Group had a workforce of 122,244 employees.
Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Ecological and social sustainability along the entire value-added chain, full responsibility for our products and an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategy.