PressClub South Africa · Article.
CHINESE ARTIST YANG FUDONG TO JOIN ROLLS-ROYCE ART PROGRAMME
Thu Jul 14 11:43:00 CEST 2016 Press Release
Rolls-Royce Motor Cars is delighted to welcome Chinese artist Yang Fudong to its Art Programme. The artist will create a new video work which will be launched at the Shanghai Center of Photography, Shanghai, late in 2016.
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BMW Group
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Rolls-Royce Motor Cars is delighted to welcome Chinese artist
Yang Fudong to its Art Programme. The artist will create a new video
work which will be launched at the Shanghai Center of Photography,
Shanghai, late in 2016.
Fudong (b. 1971), an award-winning Chinese filmmaker
and photographer, will create a completely new artwork for the
Programme, joining a host of internationally-renowned artists who,
over recent years, have added to the fabric of the contemporary art
world through collaborations with the marque. Fudong has exhibited in
group and solo shows around the world including the Documenta 11,
Kassel, Germany (2002) and two participations at the Venice Biennale.
The artwork will consist of a short movie based on a fable from
the Chinese mythology about the virtues of perseverance and willpower.
“I have had this idea in my mind for a long time,” states Fudong, “and
I think it is perfect to finally realise it as part of this
co-operation with Rolls-Royce.” In preparation of the short movie
concept, Fudong visited the Home of Rolls-Royce in Goodwood, England,
to experience the essence of the marque and witness the artisanal
practices undertaken to create the ‘Best car in the world’.
Rolls-Royce and the world of art share a common philosophy.
Patrons of the marque are afforded the true luxury of a blank canvas,
on which they may express their own vision, creating motor cars that
transcend their primary role as a means of conveyance, to become works
of art themselves.
Rolls-Royce Motor Cars Regional Director for China, Leon Li,
comments, “Yang Fudong is a Chinese artist who pairs his respect for
traditional elements with the use of modern media. His ethos resonates
with Rolls-Royce, expertly melding time-honoured skills with modern
technology. To support an artist of such international stature is a
truly inspiring venture and we await his new work with anticipation.”
The artwork will be on public display at the Shanghai Center of
Photography (SCôP), located in Shanghai’s West Bund art area. “Over
the past years, Shanghai has set its mark not only on the contemporary
Chinese art landscape but the city has also developed itself as a
global hub for contemporary art,” states Mr. Liu Heung Shing, founder
of SCôP. “We have a long standing relationship with Yang Fudong and
are excited that the new work will be launched at our museum in
Shanghai.” The artwork will be exhibited at further locations
throughout China in 2017.
Yang Fudong joins Emirati artist Mohammed Kazem and Indian
artist Sudarshan Shetty as a member of the Rolls-Royce Art Programme
for 2016.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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