PressClub South Africa · Article.
THE HOUSE OF ROLLS-ROYCE ANNOUNCES SPRING/SUMMER 2017 COLLECTION
Tue Oct 25 09:56:00 CEST 2016 Press Release
The House of Rolls-Royce has announced its Spring/Summer 2017 Couture collection. Signature detailing in vibrant colour will complement palettes of classic white as Dawn is Inspired by Fashion.
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The House of Rolls-Royce has announced its Spring/Summer 2017 Couture
collection. Signature detailing in vibrant colour will complement
palettes of classic white as Dawn is Inspired by Fashion.
Rolls-Royce and the world of Haute Couture have long been bound
by a common philosophy – taking the very finest materials and crafting
them into the most exquisite and desirable luxury goods as expressions
of their clients’ taste and lifestyle.
Under the stewardship of Design Director Giles Taylor, a team of
talented designers were hand-picked from the worlds of fashion, fine
textiles and luxury accessories including textile specialist Cherica
Haye from the Royal College of Art and leather technologist Michelle
Lusby who previously worked at Mulberry. Their work has seen the
incorporation of fine silks and unexpected textures into the interior
environment of truly bold and distinctive Bespoke commissions. They
have conceived and executed Bespoke commissions with a depth of
inspiration befitting to the world’s leading luxury brand.
In creating ‘Dawn – Inspired by Fashion’, these designers
selected the neutral canvas of white upon which to base three vibrant
colours that will set the tone for 2017’s Spring/Summer collection;
Mugello Red, Cobalto Blue or Mandarin. Subtle accents of these colours
adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the
roof as it rises to provide shelter from the paparazzo’s lens
unleashes a brushstroke of colour to catch the style-spotter’s eye.
“Our clients are the very arbiters of fashion, tastemakers who
sit in the front row of the Couture shows, themselves influencing
evolving trends,” comments Giles Taylor, Director of Design for
Rolls-Royce Motor Cars. “To them, the commissioning of fine luxury
objects represents a deeply-involving curatorial process – with
different forms of luxury design, craft and execution serving as
inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully
expresses the notion that inspiration for truly personal objects is
drawn from the passions, tastes and lifestyle of its patron.”
Like the finest Bespoke garments, individuality is forged
in the subtlest details. On opening Dawn’s coachdoors, a contemporary
Arctic White and Black interior colour scheme is accented by one of
the three vivid colours: Mugello Red, Cobalto Blue or Mandarin. The
Arctic White leather of the seats is accented through the embroidery
of the headrests, as well as the stitching and piping of the seats.
Seamless stitching, a highly-complex craft technique from the world of
fine tailoring, is applied to the steering wheel to ensure the perfect
line joins the two colours of leather around the rim.
Tactility, comfort and quality are important attributes of the
piece itself. Rolls-Royce’s designers took inspiration from this
approach in appointing the car’s front and rear door pockets with fine
silks, adorned with an abstract representation of the Spirit of
Ecstasy with each emblem set precisely at 55 degrees to complement the
lines of the door.
The legendary Rolls-Royce craftsmanship and attention-to-detail
is apparent through the exquisite dashboard created in Piano White
with aluminium particles resulting in a silk-like appearance, with the
lacquering process alone taking nine days of meticulous work.This is
completed elegantly with the integration of a Bespoke clock, set as a
piece of jewellery, styled exclusively to emit a silver on silver
effect, evoking the metallic fabrics seen on this year’s catwalks in
preparation for next year’s season.
Dawn’s exterior colour scheme of Andalucian White is beautifully
accented by a hand-painted coachline which drapes over the curve of
the car’s hip as the line flows backwards along the car, reflecting
the identical splash of colour provided when the soft-top roof is in place.
Clients are invited to commission their personal style statement
from this November to ensure they appear wrapped in the latest couture
offering from the world’s leading luxury goods house for the new
season next year.
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