PressClub South Africa · Article.
ROLLS-ROYCE MOTOR CARS AWARDED PRESTIGIOUS BRITISH LUXURY AWARD
Tue Nov 15 12:43:00 CET 2016 Press Release
Rolls-Royce Motor Cars is delighted to be honoured with the ‘Best British Luxury Craftsmanship’ award at the 2016 Walpole British Luxury Awards. The award was presented during a glittering ceremony attended by luminaries of the British luxury scene by Rory Reid, BBC Top Gear presenter, at the Dorchester, London.
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Rolls-Royce Motor Cars is delighted to be honoured with the ‘Best
British Luxury Craftsmanship’ award at the 2016 Walpole British Luxury
Awards. The award was presented during a glittering ceremony attended
by luminaries of the British luxury scene by Rory Reid, BBC Top Gear
presenter, at the Dorchester, London.
The annual awards recognise individuals and companies in the
luxury industry who exemplify British excellence and leadership in a
field that contributes £32 billion every year to the British economy.
The esteemed judging panel of luxury leaders, representing the most
highly regarded tastemakers in the industry was led by Michael Ward
(Managing Director of Harrods and Chairman of Walpole) and included
Lucia van der Post (Luxury Commentator), Conrad Bird, (Director, GREAT
Britain Campaign), Peter Ting (Curator, Ceramic Designer and Crafts
Council Trustee), Gillian de Bono (Editor of FT How to Spend
It) and Marcus Wareing (Chef Patron, Marcus).
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, said, “We are delighted and honoured to be the recipient of this
prestigious award, building on our previous Walpole success of
‘British Luxury Brand of the Year’. Every Rolls-Royce is hand-built at
the marque’s global centre of excellence in Goodwood, West Sussex. Our
success is borne of a profound understanding that patrons of true
luxury seek to curate, commission and collect extraordinary objects,
crafted to their exacting specifications at true global centres of
excellence. It is this approach that ensures we proudly fly the flag
for British manufacturing and design across the world.” He continued,
“Rolls-Royce is the most celebrated luxury house in the world, built
on the foundations of the skill and application of the world’s finest
craftspeople. It is therefore a most gratifying affirmation of the
work of these 1,600 extraordinary men and women to be recognised for
this award.”
On receiving the award, Torsten used his acceptance speech to
celebrate the vibrancy of the British Luxury scene, reiterating the
importance of adhering to the key principles of true luxury –
rejecting proliferation and the derogation of their craft through
volume, to protect this art. He reaffirmed the importance of an
intimate understanding of patrons of true luxury – those who seek to
commission deeply personal expressions of their tastes, lifestyles and
desires, executed with the finest materials at the hands of the
world’s most skilled artisans at globally recognised centres of excellence.
Michelle Emmerson, CEO Walpole, said, “Rolls-Royce are such
worthy winners of this award. The superior craftsmanship and
attention to detail that goes in to creating every car is second to
none. They are true ambassadors of British luxury and work hard to
nurture and support the next generation of talent. Congratulations to
the entire team.”
Formed in 1990, Walpole is a not-for-profit organisation that
furthers the interests of the British luxury industry by harnessing
and sharing the collective knowledge, experience and resources of its
membership. Confirming its position as the authoritative voice of
British luxury, Walpole leads an active programme of thought
leadership, research, political engagement, initiatives and events to
promote and inspire British luxury worldwide.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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