PressClub South Africa · Article.
ROLLS-ROYCE MOTOR CARS ARRIVES IN PHUKET
Wed Mar 15 09:49:00 CET 2017 Press Release
Rolls-Royce has opened a new Boutique showroom on the resort island of Phuket in Thailand. The facility was opened by Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars, at a grand opening attended by customers, VIP guests, celebrities and members of the media.
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BMW Group
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Rolls-Royce has opened a new Boutique showroom on the resort island
of Phuket in Thailand. The facility was opened by Paul Harris, Asia
Pacific Regional Director for Rolls-Royce Motor Cars, at a grand
opening attended by customers, VIP guests, celebrities and members of
the media.
The 280 square metre showroom provides space for two Rolls-Royce
motor cars, an atelier style customer configuration area including
colour and trim samples, and a unique lounge area.
Speaking at the opening, Paul Harris said, “This is the third
Rolls-Royce showroom in Thailand, underlining yet again the resilience
of the country’s economy and appetite for super-luxury. We have
observed that Phuket is increasingly a home and resort destination for
a sizeable group of successful individuals from Thailand and other
countries. Phuket’s economic growth and development make it an
attractive location for us to have a presence. Rolls-Royce will be the
pinnacle brand in a burgeoning luxury sector on the island, with cars
like the stylish two door Wraith or the Dawn drophead, designed for a
more casual and social experience.”
The General Manager for Rolls-Royce Motor Cars Phuket,
Sunthornpan Dhechatech said, “The investment in our new Boutique
showroom has grown from our successful business partnership in
Thailand with Rolls-Royce Motor Cars. Working closely with the Asia
Pacific Regional Office, we are adopting a contemporary, luxury
lifestyle approach consistent with our customers’ way of life in
Phuket. The new showroom also serves as a regional focal point for
customers in nearby provinces.”
Bespoke is Rolls-Royce, Rolls-Royce is
Bespoke
Designed to aid customers in the creative
process of commissioning a Rolls-Royce motor car, the two-car Boutique
showroom allows customers to select from an unlimited choice of woods,
leathers or colour palette.
The Rolls-Royce Bespoke programme allows customers to
personalise their motor car to their exact and individual taste, from
a treadplate to headrests or more complex accessories such as a picnic
set or luggage that is designed for their exact needs. Customers have
been known to use wood from their own orchard or to specify their own
personal paints.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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