PressClub South Africa · Article.
BMW X6 conquers the remote frozen mountains of Romania in search of the perfect video shoot.
Thu Mar 16 09:00:00 CET 2017 Press Release
Extreme winter conditions, snow-covered mountain roads, remote castles and a BMW X6 - the ingredients for a spectacular short film about the wild, snow covered, Romania.
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Bucharest/ Munich. The toughest days of the Romanian winter this year: over 50 cm of snow in only 24 hours and temperatures of -20 °C and below. These were also some of the most spectacular moments for filming. The Stanislav Cociorva and Ecaterina Cernei creative couple, known as “neat.graphics” or simply Stanly & Katya, tackled these challenges, exploring the unique frozen landscapes of the Romanian mountains. The hero of the project was the BMW X6 M50d xDrive. It faced down the extreme winter conditions and snow covered mountain roads taking the team to the perfect shooting locations. The result is a stunning short movie about the wild, snow covered mountains of Romania.
“As we already had acquired experience filming Romania in the summer, we were tempted to make another movie in winter. Using the knowledge we had gained during our previous trips we chose locations which offered a rich diversity of natural landscapes and cultural landmarks”, explained Katya.
The project was filmed in 10 locations, and extended over 2 weeks covering a distance of 2500 km. It included high-altitude mountain roads winding their way up to 2000 m. Among them, the famous and wild “Transfăgărăşan” which Jeremy Clarkson called “the most beautiful road in the world”, now almost completely covered in snow. The remote mountain castles also feature spectacularly in the film. The (in)famous Dracula Castle, Bran, probably received the most elaborate shoot.
“The greatest challenge we faced during our trip was the weather. Specifically mountain hairpin turns covered with snow and ice. The BMW X 6 M50d is not only an epic presence in the film, but also got us to remote locations uncompromisingly and helped realise our project on time. Regardless of the extreme winter conditions and rough state of the mountain roads, we always managed to reach our destination”, continues Stanly.
The final result of the project, the short film “Frozen Romania”, can be seen here: https://vimeo.com/206027365
About the BMW X6 M50d.
Since its launch, the BMW X6 M50d has been the most powerful three litre diesel in its segment. It delivers a maximum output of 280 kW/381 hp and a peak torque of 740 Newton metres. The key here is an innovative turbocharging system; two relatively small turbochargers and one large turbo dovetail precisely to deliver the amount of power required. The low moment of inertia of the small turbochargers is exploited to the full to deliver razor-sharp responses. The link-up with the large turbo is maximised to generate as much charge pressure as possible – just as the driving situation demands.
The BMW X6 M50d accelerates from 0 to 100 km/h (62 mph) in 5.2 seconds and boasts impressive power reserves for sporty mid-range sprints, even at higher speeds. At the same time, the average fuel consumption of the BMW M Performance Automobile has been reduced by 14 per cent and now stands at just 6.6 litres per 100 kilometres (42.8 mpg imp). CO2 emissions come in at 174 grams per kilometre. The BMW X6 M50d thus displays a genuine commitment to delivering impressive efficiency at this extremely high level of performance.
Filming locations: Bucegi Natural Park: Zănoagei Pass, Tătarul Mare Pass, Bolboci Lake, 713 mountain road. Transfăgărășan road and surroundings, Vânătoarea lui Buteanu Peak, Caprei Peak, Iezer Peak. Castles: castelul Peleș, castelul Bran, cetatea Râșnov Others: Olt River, Bicaz Pass.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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