PressClub South Africa · Article.
ROLLS-ROYCE PRESENTS THE HONG KONG PREMIERE OF ARTIST YANG FUDONG’S NEW WORK
24.03.2017 Press Release
Yang Fudong’s film Moving Mountains, commissioned for the Rolls-Royce Art Programme, was today screened at AMC Pacific Place in Hong Kong, marking the premiere of the work outside China. The award-winning Chinese filmmaker’s work for the Art Programme was recently exhibited at the Shanghai Center of Photography (SCôP), and will be presented in Xi'an, China, in June 2017.
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Yang Fudong’s film Moving Mountains, commissioned for the
Rolls-Royce Art Programme, was today screened at AMC Pacific Place in
Hong Kong, marking the premiere of the work outside China. The
award-winning Chinese filmmaker’s work for the Art Programme was
recently exhibited at the Shanghai Center of Photography (SCôP), and
will be presented in Xi'an, China, in June 2017.
The 46-minute black-and-white film is based on the fable of the ‘foolish man’ from Chinese mythology, which focuses on the virtues of willpower and perseverance. The story takes place over the course of one day, with the figure of the ‘foolish man’ a central symbol who embodies the ideal of determination.
The Rolls-Royce Art Programme celebrates a shared philosophy with the world of contemporary art and is committed to fostering creativity. In preparation for the film concept, Yang visited the Home of Rolls-Royce in Goodwood, England, to experience the essence of the marque and witness the craftsmanship, design and engineering undertaken to create each Rolls-Royce motor car.
“I have had this idea in my mind for a long time,” stated Yang with regard to the commission, “And I think it is perfect to finally realise it as part of this collaboration with Rolls-Royce.”
Further details of the next presentation of Moving Mountains in Xi'an, China, taking place in June 2017, will be announced in due course.
The Art Programme’s legacy of enabling artists to create new projects and explore new areas of their practice will continue later this month when Rolls-Royce supports Mohammed Kazem, an Emirati artist who has previously worked in the mediums of video, performance and installation, and is producing a metal-based sculptural work for the first time. Kazem’s work for the Art Programme will be previewed in London on 30 March 2017 alongside a Bespoke Rolls-Royce motor car inspired by the sculpture, before being exhibited in Abu Dhabi later this year.
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In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
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