PressClub South Africa · Article.
BMW Motorrad will not be participating in the leading Intermot and EICMA motorcycle shows.
Wed Apr 01 17:15:00 CEST 2020 Press Release
Planning uncertainty due to corona pandemic.
Press Contact.
Hailey Philander
BMW Group
Tel: +27-12-522-2227
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Munich. Due to the hardly foreseeable development of
the corona pandemic and its effects, BMW Motorrad will not be
participating in the two leading motorcycle shows Intermot in Cologne
in October and EICMA in Milan in November in 2020.
This decision was made in order to counteract current planning
uncertainty at an early stage, also for all our partners involved in
BMW Motorrad motorshow appearances, in the interests of the greatest
possible security, predictability and transparency.
BMW Motorrad will present the world premieres and product
highlights planned for these motorcycle shows on alternative platforms
in autumn 2020. In doing so, the company will increasingly rely on its
own formats and digital communication channels.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles
and more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to
€ 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 133,778 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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