PressClub South Africa · Article.
BMW Motorrad goes TikTok.
20.04.2020 Press Release
New digital communication channels open up new target groups.
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Munich. BMW Motorrad is now also digitally
represented on the TikTok platform. TikTok is particularly popular
among 16-24 year olds (Generation Z) and reached one billion active
monthly users in November 2019. This makes TikTok one of the fastest
growing social networks.
Enormous potential for BMW Motorrad.
For BMW Motorrad, this opens up the opportunity to address a completely new target group and to build up long-term loyalty. On TikTok, users create short videos of up to 15 seconds using previously selected background music. In addition, so-called challenges increase user motivation to get involved and create specific content. In this exciting and dynamic environment, BMW Motorrad is the first motorcycle manufacturer to use this opportunity to break completely new ground in communication. BMW Motorrad's content is created explicitly for TikTok and enriches the entire brand presence with a creative facet.
Authentic insights into the world of BMW Motorrad.
The short video formats create a completely new approach to the brand. The videos are very up-close and direct and allow authentic insights into the world of BMW Motorrad, the products, the people and the values behind them. Especially the idea of the Challenges is ideally suited to the spirit of BMW Motorrad.
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