PressClub South Africa · Article.
The MINI Convertible's future revealed.
Wed May 12 00:01:00 CEST 2021 Press Release
MINI continues the realignment of its model range and announces the development of a successor to the open-top four-seater.
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Hailey Philander
BMW Group
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Munich. Electrification, the conquest of new target groups and a consistent customer orientation are at the heart of the realignment with which the British premium brand MINI is setting the course for its future model range.
Following the announcement of a new generation of the brand's purely electric small cars, another decision has now been made: The success story of the MINI Convertible will be continued. The development of a successor to the only open-top four-seater in the premium small car segment is a done deal. The new model is scheduled to be unveiled in 2025. "The MINI Convertible has a large and particularly loyal fan base. This is also shown by the great demand for the latest, freshly updated model," says Bernd Körber, Head of the MINI brand. "We are therefore firmly convinced of the success of this vehicle concept for the future."
With the new edition of the MINI Convertible introduced a few weeks ago, the brand's typical open-air driving pleasure has gained even more appeal. The clear and reduced design expresses the vehicle's extravagant charisma more intensively than ever - especially with the body paint in the new Zesty Yellow variant available exclusively for the MINI Convertible. In addition, the unmistakable design features of the open-top MINI are showcased particularly effectively. The hexagonal radiator grille is larger than ever, the standard LED headlights have been redesigned as have the Side Scuttles, the black wheel arch surrounds have been given new contours, and the rear lights in the striking Union Jack design are now standard equipment
With its fresh look, new standard and optional equipment and innovative operating system, the MINI Convertible continues a success story that began some three decades ago. After the prototype at the British Motor Show in Birmingham in 1992 had already caused enthusiastic reactions from the public, a convertible version was added to the classic Mini for the first time. And even after the relaunch of the brand, fans did not have to do without open-top driving fun in typical MINI style. Since 2004, the combination of go-kart feeling and open-air fun has thrilled discerning target groups all over the world. At times, MINI's open-top four-seater was the best-selling convertible in the world.
The current MINI Convertible is not only the original in its vehicle class, but also a true one-off as the only open-top model in the premium small car segment. Two equally powerful and efficient engines with MINI TwinPower Turbo technology ensure driving pleasure made to measure.
The MINI Convertible enjoys particularly great popularity in the German car market, followed by the USA and Great Britain. Especially in these countries, but also in many other regions around the globe, the news of the planned continuation of the model history is likely to cause a sensation. "Last year, almost one in five MINI customers in Germany opted for open-top driving fun," said Bernd Körber. "This demonstrates the great enthusiasm of the MINI community for a vehicle concept like this in the future."
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
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