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Jean-Philippe Parain succeeds Hendrik von Kuenheim as Senior Vice President Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa.

Jean-Philippe Parain is new Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa +++ Parain will succeed Hendrik von Kuenheim +++ Von Kuenheim retires after 37 years with BMW Group.


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Munich/Midrand. The BMW Group announced the appointment of Jean-Philippe Parain as Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa. Parain will succeed Hendrik von Kuenheim, who took the decision to retire after 37 years at the BMW Group.


Parain will be taking over the new role as of 1 April 2022. With a wealth of experience since he joined the company in 1997 at BMW France in the marketing department. Parain held several senior management roles including President and CEO BMW Group Belux, Head of MINI Europe and Senior Vice President Sales Region Europe.


Jean-Philippe Parain said: “It is an honour and privilege to take on the role of Senior Vice President Sales Regions Asia-Pacific, Eastern Europe, Middle East and Africa. This is a vital region for our industry, with a very promising potential as we continue to lead the future of mobility. I am looking forward to work with all our colleagues and partners to continue winning the hearts of our customers and sustain our strong positioning in the region.”


Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales said: “We are very excited to welcome Jean-Philippe Parain into his new role and look forward to the continued success of the BMW Group across the region. As former head of Europe, Jean-Philippe is a well-known member of our team and brings a proven track record of excellence and a vast portfolio of experience to his new role. Hendrik von Kuenheim combines passion and professionalism like few others and was the driving force of the company's success in the Region Asia-Pacific, Eastern Europe, Middle East and Africa. He has successfully led his team through a rapidly evolving era in the industry. We wish him a well-deserved and fulfilling retirement.”


Von Kuenheim started his career at BMW Group 37 years ago. Right from the beginning, he gained extensive sales experience from various senior management roles with the BMW Group across all regions worldwide before he took over the position as General Director at BMW Motorrad in 2008. Since 2012 he has led the expansion of the company across the region Asia-Pacific, Eastern Europe, Middle East and Africa as Senior Vice President.


Hendrik von Kuenheim said: “It has been my privilege to work for the BMW Group over the past three decades. In this time, we have seen as many changes as rarely before in our industry. But teamwork, intercultural understanding and a clear objective have remained as success factors. I’d like to thank the many colleagues, partners, and customers I have had the pleasure to work alongside and wish everyone the best for the future.”


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.






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