MINI United 2024: A groundbreaking Big Love celebration and the introduction of the new MINI Family.

Midrand, South Africa. South Africa is about to witness a remarkable festival that will captivate the hearts and minds of MINI enthusiasts. On 7 September 2024, The Ground in Muldersdrift will host the first-ever MINI United in South Africa.

This day-long festival promises to be a celebration of MINI’s values of individuality, creativity, and community, offering a unique experience that will leave a lasting impression on all festivalgoers. There will be a blend of gourmet food trucks and local artisanal vendors, music and urban fun to mark the arrival of the new MINI Family – the versatile MINI Countryman, iconic MINI Cooper 3 Door and electric MINI Cooper – in South Africa.

Vibrant lineup and immersive experience

MINI United South Africa will be an immersive and vibrant experience, featuring a diverse lineup of talented artists catering to a wide range of musical tastes and preferences. Look forward to performances from acclaimed singer-songwriter Shekhinah, the dynamic duo Rubber Duc, and the six-piece Jagermeister Brass Cartel. Renowned DJ Kent, multi-award winner Murdah Bongz, DJ and multimedia personality Lamiez Holworthy, and Amapiano star DBN GOGO will also captivate the audience with their electrifying live performances.

"MINI has always been more than just a vehicle – it is a lifestyle, a community, and a celebration of individuality," says Carmen Myles, Head of MINI South Africa. "Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation. With MINI United, we are thrilled to bring this spirit to life in a truly South African way.

“MINI United is not just about food and entertainment – it is about connecting with like-minded individuals who share a passion for the MINI brand. It is about exploring the new MINI Family and celebrating the spirit of adventure and individuality that MINI embodies,” Myles emphasises.

Whether you are a long-time MINI owner or simply curious about the brand, MINI United is a festival you do not want to miss! Open from 11h00 until late on Saturday, 7 September 2024, secure your tickets on TicketPro and get ready to show Big Love for the new MINI Family.

For the latest updates and frequently asked questions, be sure to follow MINI South Africa and MINI United South Africa on Instagram.