BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW has published entertaining short videos about the BMW Digital Key/ BMW Digital Key Plus on the Apple Watch, the Motorway Assistant, Remote Control Parking and BMW Curve-Ahead View.
Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel Miami Beach +++
+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
+++ Launch campaign of the new BMW i7 is staged by one of the most visionary and influential fashion photographers of our time +++ Unique photo and video concept turns classic viewing habits on their head +++ The art of seeing tomorrow with new eyes: This is Forwardism +++
BMW Lifestyle is presenting a fully updated product range for four of its twelve collections. The BMW Collection (the main collection from BMW Lifestyle), BMW M Collection, BMW i Collection and BMW The Collection have all been given a thorough makeover. All of the collections stand out with their own particular philosophies and design, colour and material focuses. All of which means customers will be able to find the right outfit for any occasion.
BMW Lifestyle and premium bike manufacturer SPECIALIZED are presenting the ideal travel companion for anyone seeking to explore new routes, test out their limits and enjoy an unbridled sense of independence and freedom over all terrains with a limited-run special edition of the Specialized Turbo Levo: the SPECIALIZED for BMW Turbo Levo FSR 6Fattie.
26 years ago, Esther Mahlangu, a South African Ndebele artist, was the first woman to create artwork on a BMW 525i Sedan turning it into a unique and colourful BMW Art Car. In 2016, Esther was once again commissioned by the BMW Group to refine a BMW 7 Series. The vehicle was on display at the Frieze Art Fair which took place in London in 2016.
BMW Lifestyle and premium bike manufacturer SPECIALIZED are presenting the ideal travel companion for anyone seeking to explore new routes, test out their limits and enjoy an unbridled sense of independence and freedom over all terrains with a limited-run special edition of the Specialized Turbo Levo: the SPECIALIZED for BMW Turbo Levo FSR 6Fattie.
To coincide with the start of the motor sport season, BMW Lifestyle is presenting the latest edition of the ever-popular BMW Motorsport Collection and expanding its portfolio with a new collection line: the BMW Motorsport Heritage Collection.
With five new collection lines ranging from Motorsport Heritage, Motorsport BMW, Golfsport and Yachtsport to Active, BMW Lifestyle has unveiled the perfect accompaniments for a sporty, active lifestyle brimming with energy and action.
BMW Lifestyle has teamed up with top-calibre premium partners – Montblanc, Bowers & Wilkins and Moleskine – to present a series of ingenious accessories designed for the way we live today: a BMW Activity Key Set, BMW Headphones and a BMW Smart Writing Set.
Munich. Agility, dynamism, power, precision – the new BMW M Collection visibly conveys the philosophy of BMW M. The new collection cuts a particularly dynamic figure with its exuberant designs and the highest quality standards.
Munich. With the arrival of the new BMW i3 version with significantly increased battery capacity, the BMW Group demonstrates yet again how highest demands in quality and design on the one hand and sustainability on the other can complement each other to optimum effect.
Just days after the official sales launch of the new BMW M2 Coupe, BMW is presenting a tribute to the BMW M family’s compact high-performance sports car: the BMW Cruise M Bike Limited Edition. A core stylistic element of the bike is its Long Beach Blue metallic paint finish, which matches the official colour of the BMW M2 Coupe.
BMW Lifestyle presents array of new products across all Collections, featuring contemporary tailoring and an innovative mix of materials and colours. The all-new BMW Lifestyle Collections, presented in early April 2016 now offer an even wider range to choose from, with more than 250 new products and styles.
BMW is expanding its Lifestyle Iconic Collection with four additional accessories. Modeled on the design of the new BMW 7 Series, a mobile phone case, a touch command sleeve, a tablet case, and a leather pouch are designed to ensure even more first-class comfort in everyday life and when traveling.
Following commissions by Jenny Holzer (1999), Olafur Elíasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series’ 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in the collection ...
Munich. BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable materials in the innovative BMW i Look.
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