PressClub United Kingdom · Article.
The new BMW R1200 RT
Wed Dec 08 12:00:00 CET 2004 Press Kit
Attached is the press kit for the new BMW R1200 RT - the second model of the new Boxer generation and predestined to become the ultimate touring machine. More powerful than its predecessor, faster and significantly lighter, the new R1200 RT also has improved wind and weather protection, better fuel economy and an increased tank range ..... as well as longer service intervals than its competitors.
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
send an e-mail
Author.
Barbara Brailey
BMW Group
Contents 1. UK model positioning for BMW R1200 RT 2. Technical features, special features of the motorcycle 3. Range of equipment 4. Engine output and torque 5. Technical specifications 6. Colours
The new BMW R1200 RT - fulfilling the dream of motorcycle travel through active
touring
BMW Motorrad has always exerted a considerable influence in the touring
motorcycle segment and continues to lead, where others follow. In fact, it has
a worldwide market share of more than 41 per cent.
The RT 'Boxer' is the most successful BMW Motorrad tourer ever. The R1150 RT
has consistently been a market leader, enjoying a particularly loyal customer
base despite repeated attempts from other manufacturers to capture a market
share.
Since it was launched in the UK in March 2001 over 2,350 R1150 RTs have been
sold, making it the second most popular model in the current range behind the
R1200 GS. Customers buy it for its outstanding ride comfort, long distance
capability, fuel economy, performance, excellent ergonomics and luggage
carrying capacity.
Its successor - the new R1200 RT - is the second model of the new Boxer
generation and is predestined to become the ultimate touring machine. It has
been improved significantly in all the above areas. It is more powerful than
its predecessor, faster, significantly lighter, has improved wind and weather
protection, better fuel economy and an increased tank range (as well as longer
service intervals than its competitors).
BMW Motorrad is expecting much of its existing and loyal customer base of R1150
RT owners to trade up to the new machine, which will be very competitively
priced in the UK from £10,710 (on the road). However, like the R1200 GS, which
was launched early in 2004, the new R1200 RT has been designed to capture a new
market share. Its 'active touring' capabilities will therefore appeal to many
riders new to the brand, who have yet to be convinced that a touring motorcycle
can also be dynamic, agile and fun to ride.
The new R1200 RT is without a doubt a substantial evolution in the tourer
segment and will be available for demonstration rides in BMW Motorrad
dealerships from 12 February 2005. The new RT comes with optional Electronic
Suspension Adjustment (ESA) as seen on the new K1200 S, from March production.
For further press information please contact one of the following:
Andy Dukes / Kylie Maebus / Lauren Haslehurst 08000 131 282
Tony Jakeman 01344 480185