Long Way Round set for BMW tour in 2005

A whirlwind promotional tour has been scheduled so that followers and
supporters of last year's most talked about two-wheel journey can meet
adventurer and celebrity Charley Boorman. The tour will visit a number of BMW
Motorrad Great Britain dealerships and attend special events around the country.

After leaving London on two BMW Motorrad R1150 GS Adventures back in April
2004, actors and biking enthusiasts Ewan McGregor and Charley Boorman rode over
20,000 miles, across three continents and through fifteen countries. The two
friends completed their global adventure in New York just over three months
later.

Since then, the Long Way Round has been a star attraction on the BMW Motorrad
stands at all major motorcycle shows around the country. The success of the
project has been generated by a hugely popular television series screened by
SKY; a best-selling hardback book; a CD soundtrack, and best-selling DVD (which
has recently gone platinum).

Following a sell-out Long Way Round tour at selected BMW dealerships in
December 2004, and a hugely popular appearance on the BMW stand at January's
MCN London Bike Show, motorcyclists will have a second chance to meet half of
the BMW biking duo - Charley Boorman. The promotion starts at the new BMW
Bristol Motorrad dealership on Friday 25 February before visiting other
Motorrad venues in Sunderland, Northampton, Hertford and Surrey.

Each BMW Motorrad dealership evening event will include a special screening of
edited highlights of Long Way Round footage; a question and answer session, and
an autograph opportunity with Charley Boorman.

Charley will also appear on the BMW stand at the Dublin Motorcycle and Scooter
Show, and the Scottish Motorcycle Show at the beginning of March for DVD and
book signings, photograph opportunities, and much more.

To secure tickets, please contact the following venues.

Friday 25 February
An evening with Charley Boorman at Bristol Motorrad (from 18.00)
BMW Bristol Motorrad
379-385 Bath Road
Brislington
Avon
Bristol
BSA 3EU
Tel: 07968 306027

Saturday 26 February
Open Day with personal appearance by Charley Boorman at 10:00-15:00

Friday 4 - Sunday 6 March
Open day's with personal appearances by Charley Boorman at the Dublin
Motorcycle and Scooter Show at: 16:30-18:00, Saturday: 16:00-17:30, Sunday:
15:30-17:00
Dublin Motorcycle and Scooter Show
Royal Dublin Society (RDS)
Ballsbridge
Dublin
Republic of Ireland
Dublin 4

Monday 7 March
An evening with Charley Boorman at Joe Duffy Motorrad (from 19:00)
Joe Duffy Motorrad
Exit 5
M50
North Road
Dublin 11
Ireland
Tel: 00353 87249 4652

Saturday 12 and Sunday 13 March
Open day with personal appearance from Charley Boorman (time to be announced)
Scottish Motorcycle Show
Royal Highland Centre
Ingliston
Newbridge
Edinburgh
EH28 8NF
Tel: 08700 133 020

Wednesday 16 March
An evening with Charley Boorman at Mill Garage (time to be announced)
Mill Garages
Off Testos Roundabout
Boldon Business Park
West Boldon
Sunderland
Tyne and Wear
NE36 0BQ
Tel: 0191 519 4455

Monday 21 March
An evening with Charley Boorman at Wollaston BMW (time to be announced)
Wollaston BMW
Bedford Road
Northampton
NN1 5SZ
Tel: 01604 232000

Tuesday 22 March
An evening with Charley Boorman at Vines of Guildford (time to be announced)
Vines of Guildford
Slyfield Green Estate
off Woking Road
Guildford
Surrey
GU1 1RD
Tel: 01483 207000

Thursday 24 March
An evening with Charley Boorman at Blue Bell (time to be announced)
Blue Bell
Fourth Avenue
Weston Road
Crewe
Cheshire
CW1 6XH
Tel: 01270 212 525

Friday 15 April
An evening with Charley Boorman at Ocean BMW (time to be announced)
Ocean BMW
St Modwen House
Longbridge Road
Marsh Mills
Plymouth
PL6 8LD
Tel: 01752 202828

Ends

Customers can call BMW's information line: 0800 777 155 or visit
www.bmw-motorrad.co.uk

For further press information please contact one of the following:

Andy Dukes / Lauren Haslehurst 08000 131 282
Tony Jakeman 01344 480185