BMW R1200 RT stars in Lloyds TSB television commercial

The BMW association with quality, innovation and prestige has again been
recognised by a major British bank. The benchmark setting R1200 RT - the
company's new generation, long distance touring machine - is to appear in a
national Lloyds TSB television commercial.

A few days before the RT made its first public appearance at BMW Motorrad
dealerships, the agile tourer was quickly booked to appear alongside the famous
black horse in a new mortgage advertisement for Lloyds TSB.

The 30-second commercial portrays a man in his early thirties leaving work in
the city on his BMW R1200 RT. The camera follows him as he rides along
picturesque and remote country roads before arriving at an inspirational new
home. The filming of the commercial was divided between Devon and central
London and the diversity of the two locations perfectly captures the RT's
touring capabilities.

Lloyds TSB Brand Communications Manager, Eithne Anderson explained: "The
Lloyds TSB 'You First' campaign explains ways in which the bank delivers a
personal and modern experience to its customers. To that end, a top of the
range BMW motorbike was considered an excellent brand fit."

As the successor of the hugely popular R1150 RT, and following universal
acclaim by the media as the most accomplished touring machine available, BMW's
new R1200 RT quickly became a sales success after it was launched in early
March.

BMW Motorrad UK's Marketing Manager, Tony Jakeman, said: "It's great for a BMW
motorcycle to feature in the latest TV commercial for such a well-known
blue-chip company. Last year, our award-winning R1200 GS adventure sport
machine was the star in another advertisement for one of the major high street
banks, so clearly there is an association between BMW ownership and a truly
aspirational lifestyle."

In addition to riding an R1200 RT, the rider in the Lloyds TSB commercial is
wearing a selection of clothing from the 2005 Rider Equipment collection. This
includes a BMW SportIntegral helmet and Contour Plus boots.

The new Lloyds TSB commercial will be on television screens for the next six
weeks.

Ends

Customers can call BMW's information line: 0800 777 155 or visit
www.bmw-motorrad.co.uk

For further press information please contact one of the following:

Andy Dukes / Lauren Haslehurst 08000 131 282
Tony Jakeman 01344 480 185
Eithne Anderson 020 7356 1161