PressClub United Kingdom · Article.
Make sure it's a MINI adventure
Wed Jul 20 12:00:00 CEST 2005 Press Release
Due to worrying levels of MINI 'pretenders' appearing across the nation, MINI UK has launched a public information campaign highlighting the true advantages of the award-winning small car. MINI fans will be able to see the new campaign from 22 July on cinema and TV.
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Barbara Brailey
BMW Group
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Author.
Barbara Brailey
BMW Group
Due to worrying levels of MINI 'pretenders' appearing across the nation, MINI
UK has launched a public information campaign highlighting the true advantages
of the award-winning small car. MINI fans will be able to see the new campaign
from 22 July on cinema and TV.
Emma Lowndes, MINI UK marketing manager, said: "We felt compelled to take this
action when we were made aware of disappointed owners of fake cars who are
stuck with vehicles offering poor performance and limited cornering
ability."
From Friday, the public can get useful tips on how to spot a genuine MINI from
www.makesureitsaminiadventure.co.uk
Award-winning MINI Convertible
The MINI Convertible has taken the top trophy in the convertible category at
the annual Auto Express magazine New Car Honours awards. The MINI Convertible
launched in 2004 comes in the three variants of One, Cooper and Cooper S and
beat off rivals including the Renault Megane C-C and Audi A4 Cabriolet. The
fully-automated roof impressed the judges, as well as all the fine attributes
of 'stylish design, top-notch quality and fun handling' present in the hatch.
The success of the MINI Convertible is partly responsible for the four
consecutive record UK sales months MINI has enjoyed since March 2005.
Silver-chequered flag
Not satisfied with the biggest options and accessories choice in the small car
market, a new roof decal has just been added to the list. The silver chequered
flag roof decal particularly suits the body colours of black-eye purple and
hyper blue and can be perfectly teamed with the silver bonnet stripes. The
price is £99 including VAT, excluding fitting.