Learn to ride with the World of BMW

Learning to ride a motorcycle comes naturally to some and not so for others.
Either way, it's a good instructor who brings it all together and helps the
pupil become a confident new motorcyclist.

For 2006 the World of BMW will offer Rider Training including Direct Access
courses for anyone over 21 to obtain their full motorcycle licence. Pupils with
absolutely no motorcycling experience, right through to people who have already
obtained a CBT (Compulsory Basic Training) are catered for in the range of
courses available.

Double Guinness World Record holders Kevin and Julia Sanders will manage this
new BMW Rider Training programme, which will be based at the World of BMW Rider
Training Centre in south Wales (the same building where the BMW Off-Road Skills
course is based) and take place on the fantastic roads this area has to offer.

Students can take part on a three, four or five-day course, depending on their
level of riding experience. The courses are all about learning to ride a
large-capacity motorcycle in preparation for obtaining a full motorcycle
licence. Students will take their motorcycle test the day following the course.

"It's getting harder and harder for people to obtain a motorcycle licence,"
said BMW Motorrad UK's Marketing Manager, Tony Jakeman. "And with the changing
regulations for motorcycle training facilities in the UK for 2008, it means
that many small schools will shut down.

"The future growth of the industry is largely dependent on manufacturer
support. That's why we are investing in Kevin and Julia Sanders' expertise to
build a new BMW Rider Training programme and introduce people into the
fantastic world of biking, as well as our great range of BMW motorcycles."

Even though Kevin and Julia Sanders are renowned for their motorcycling
adventures - setting the world records for the fastest navigation of the world
by motorcycle and for riding the Americas continent in the shortest time - the
duo have been managing a motorcycle training facility in their home town of
Cambridge for the past 15 years and have taught hundreds of people how to ride
motorcycles and pass their tests.

Therefore when BMW Motorrad decided to develop the BMW Rider Training programme
and the Direct Access course, Kevin and Julia Sanders were the obvious choice.
They run a first-class training operation and know all about BMW motorcycles,
products and services. Kevin (who will be the chief instructor) has achieved
the qualifications of DSA instructor, RoSPA Gold and a Diploma of Advanced
Motorcycle Instructors. He is also an IAM member.

The Direct Access courses will start in April 2006 and run right through the
year. There will only be two students per instructor and participants will
start on a 125cc motorcycle to achieve the CBT and then quickly progress to
riding a BMW F650 GS motorcycle.

The BMW Rider Training Direct Access training courses include bike hire, loan
of BMW Rider Equipment (helmet, jacket, trousers, gloves and waterproofs),
petrol, insurance, CBT (if applicable) and one DSA (Driving Services Agency)
practical test fee.

The three-day Direct Access course costs £449, four-day £549 and five-day £649.
These prices do not include accommodation, but there are plenty of places to
stay locally. There are also advanced and refresher Rider Training courses
available.

To find out more about the course and receive a free information booklet, call
the World of BMW on 08000 131 282.

Ends

For further press information please contact one of the following:

Kylie Maebus 08000 131 282
Tony Jakeman 01344 480 185