A new face at the BMW Motorrad UK Press Office

The BMW Motorrad UK Press Office specialist bike agency will have a new recruit
from May 2006 as Beth Robinson officially steps into the role of BMW Motorrad
UK Press Officer. The 25-year-old graduate is replacing Lauren Haslehurst, who
is moving on to a new PR role with Doncaster City Council. Beth Robinson will
become the main point of contact at RBP for all BMW motorcycle press and media
enquiries.

Under the direction of Account Director Andy Dukes, Beth will be actively
responsible for all aspects of media communication regarding BMW motorcycles,
product launches, bookings and enquiries for the 2006 motorcycle press test
fleet. In addition, she will co-ordinate the publicity and product loans of
items from the comprehensive 2006 BMW Rider Equipment clothing and accessories
collection.

"I am thrilled to become part of the team that supports BMW Motorrad UK's
press, PR and marketing activities," said Beth. "Since joining RBP I have
watched from a distance and witnessed the dedication and commitment given to
this key account. I'm delighted to now have the chance to become part of the
team that provides essential press and PR support for a brand that is renowned
for its quality and excellence. I'm really looking forward to getting fully
involved in the world of BMW Motorrad and building strong relationships with
the motorcycle press."

Ends

For further BMW press information please contact one of the following:
Beth Robinson/ Andy Dukes 08000 131 282 (beth@rbplimited.co.uk)
Tony Jakeman 01344 480 185

For World of BMW enquiries please contact:
Kylie Maebus 08000 131 282 (bmw@worldofbmw.com)