Let BMW Motorrad's 'all-day test ride' decide

Purchasing a new motorcycle is a significant investment yet often riders are
expected to make their buying decision after just a short test ride - if the
dealer in question offers one at all. In contrast, BMW Motorrad has always
taken pride in the availability of its demonstrator machines and believes that
the benefits of riding BMW motorcycles become more apparent with every mile
spent in the saddle.

Consequently, prospective customers can now experience an entire day evaluating
one of BMW Motorrad's 'new generation' machines, courtesy of a unique 'all-day
test ride' promotion. Dealerships across the UK will be offering customers the
chance to test three MCN Award-winning motorcycles for a day. The offer
includes the R1200 RT (MCN Tourer of the Year 2005); the R1200 GS (MCN Best
All-Rounder 2005), and the K1200 S (MCN Sports Tourer of the Year 2005). The
all-day test ride will provide the opportunity for riders to accurately assess
and fully appreciate the benefits of BMW motorcycle ownership.

Furthermore, participants of the 'all-day test ride' will be automatically
entered into a prize draw to win a complete rider clothing outfit from the 2006
BMW Motorrad Rider Equipment range. The lucky winner will be kitted out in a
System 5 helmet, the best selling Streetguard 2 suit, ProTouring boots and
SummerRain gloves - worth £1340 in total and all courtesy of BMW Motorrad UK.

Each model offers a unique riding experience and can of course be tailored to
suit specific motorcycling needs. The R1200 RT is a light, yet powerful
long-distance tourer that offers superior riding comfort, unbeatable weather
protection for rider and pillion, and excellent fuel economy. The R1200 GS is
the ultimate go-anywhere bike, equally at home on the road or away from the
beaten track. BMW's best selling machine is the latest in a long line of travel
enduros that has become legendary since the 'GS' marque was first introduced
over a quarter of a century ago. For those who are after a true performance
machine, the 167 hp K1200 S is BMW Motorrad's most powerful production
motorcycle to date, yet is surprisingly usable for everyday riding, whether it
be commuting or continent crossing.

All three models include features that are unique to BMW. For example, the
K1200 S and the R1200 RT feature Electronic Suspension Adjustment (ESA) - a
world-first in motorcycle production that enables the rider to adjust the
suspension at the touch of a button. BMW Motorrad secured another world-first
with its revolutionary Duolever front suspension, which features on the K1200
S. It delivers agile handling, precise steering response and a high degree of
stability compared to conventional telescopic forks.

To test ride the R1200 RT, R1200 GS or the K1200 S and qualify for the
opportunity to win a comprehensive range of BMW Rider Equipment, enthusiasts
can visit any BMW Motorrad dealership for more details and to register. To
locate their nearest BMW dealership, riders should call 0800 777 155 or visit
www.bmw-motorrad.co.uk

Ends

Note: The promotion will run from 26 June until 31 August 2006. All-day test
rides are available on weekdays only.

For further BMW press information please contact one of the following:

Andy Dukes / Beth Robinson 08000 131 282
Tony Jakeman 01344 480 185
Mark Harrison 01344 480 113