PressClub United Kingdom · Article.
BMW and MotorSport Vision
Tue Feb 24 12:00:00 CET 2009 Press Release
New 'M' car driving experiences come to the UK at MotorSport Vision circuits +++ YoungDrive academy for teenagers welcomes BMW technology
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BMW Group
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Chris Overall
BMW Group
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M is the most powerful and evocative letter in the BMW alphabet. The character
that denotes BMW's motorsport history and its prowess in developing road-going
sports cars now enters a new chapter in its history.
In a first for BMW UK, the marque has teamed up with MotorSport Vision (MSV) to
offer a package of high octane 'M' car thrills on some of Europe's best
circuits. Now anyone can drive the class-leading BMW M3 as part of MSV's
RaceMaster experience.
MSV's expert instructors will help customers to extract every inch of
performance from this outstanding machine. A fleet of BMW M3 Coupés will be
offered for the RaceMaster driving experiences at former British Grand Prix
circuit Brands Hatch in Kent and Oulton Park in Cheshire. As part of the
RaceMaster package thrill-seekers also get the chance to undertake some flying
laps of the circuit in a Formula Brands single-seater race car.
MSV will also be introducing an exclusive M3-only experience at Bedford
Autodrome, in addition to the two other circuits, with even more track time
behind the wheel. The BMW M3 will feature in MSV's high octane corporate
driving days and will be available to selected trackday participants at Club
MSV events across its circuits.
Schooling for the next Andy Priaulx
The BMW experience is to be extended to the next generation of car owners,
courtesy of the MotorSport Vision YoungDrive experience. Now children aged 13
and over who are at least 4'10'' tall will be able to get the perfect
introduction to driving in a safe, traffic free environment at either Brands
Hatch, Oulton Park or Bedford Autodrome. Youngsters are allowed behind the
wheel of a BMW 1 Series and start with the basics of car operation before
graduating to car control and hazard perception and avoidance.
Jonathan Palmer, Chief Executive of MotorSport Vision, said: "BMW is a name
synonymous with motorsport success, from its race winning Formula One team to
its three World Touring Car titles with British superstar Andy Priaulx at the
wheel. I'm delighted BMW has chosen MotorSport Vision as a partner for its
UK-based driving experiences, as their outstanding machinery and expertise will
elevate our driving packages to an even higher level, to give our guests a
truly unforgettable experience."
Tim Abbott, Managing Director for BMW UK Ltd, said: "With the operation MSV
runs and the circuits at which they are based, BMW couldn't wish for a more
logical partner. MSV perfectly complements the ethos of BMW M while at the same
time provides the next generation of drivers with their first taste of a BMW
and the joy of driving."
BMW will also power the essential race meeting safety vehicles at four MSV
circuits - Brands Hatch, Oulton Park, Snetterton and Cadwell Park. The marque
will provide four M3s to be used as safety cars, four BMW X6 medical cars and
four X5 course vehicles.
For further information on MotorSport Vision driving experiences contact 0870
950 9000 or visit www.motorsportvision.co.uk/experiences. Information on the
latest BMW M product can be gained by visiting www.bmw.co.uk/m
Ends