PressClub United Kingdom · Article.
A DIFFERENT MINI FOR EVERYONE
Fri May 25 12:00:00 CEST 2001 Press Release
Over 40 options announced, offering thousands of different MINIs
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
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Author.
Barbara Brailey
BMW Group
MINI One and MINI Cooper go on sale on July 7 and come with a vast array of
options to add a personal touch to each car. Mini owners have always enjoyed
personalising their cars inside and out, and every Mini owner has a view on
what represents the ideal specification. New MINI will continue the theme,
offering over 40 options, 3 option packages, 3 different alloy wheels and 8
colours available to order at launch.
Options inside and out will cover practical requirements and improve even
further on MINI's good looks. As with the car's retail price, the options offer
seriously good value for money and are added to a car that is already extremely
well specified in standard form.
Trevor Houghton-Berry, MINI's General Manager in the UK, said: "A Mini always
gave its owner the chance to create a truly individual vehicle meaning the car
became the owner's pride and joy rather than just a means of transport. This
gave the car real personality. With this in mind, we have ensured that MINI's
options list is unmatched in its class, once again offering the opportunity to
personalise. From September there'll be a MINI for everyone with thousands of
different combinations!"
At launch, MINI customers will be able to order performance enhancing options
such as a Sports Plus suspension system and Automatic Stability Control with
traction control, and comfort and safety options such as a head airbag system
for driver and front and rear passengers, electric panoramic sunroof and an
on-board computer. Styling options such as interior silver trim, white alloys
and mirror caps and chunky 16 inch wheels will also be available to order.
Further options will be available to order in September, including steptronic
automatic CVT (constantly variable transmission), Xenon lights, multifunction
steering wheel and 6 CD changer or even a Mini Disc system. From 2002, white or
black bonnet stripes can be added to Cooper models. A wooden steering wheel,
Park Distance Control, satellite navigation system and a Harmon Kardon HiFi
system will also be available.
The MINI range will also benefit from a 3 year or 60,000 mile warranty and come
with a 3 year Emergency Service cover through Mondial Assistance, consisting of
bespoke MINI service engineers, replacement car loan, full European cover and
Accident Management.
See downloadable table of optional equipment for MINI One and MINI Cooper
available to order at launch.
Ends