PressClub United Kingdom · Article.
BMW Introduces the First Price-Harmonised Model Series in Euroland
Thu Jan 03 12:00:00 CET 2002 Press Release
New 7 Series at standard price level, taking different rates of taxation and levels of equipment into account
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
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Author.
Barbara Brailey
BMW Group
The new 7 Series is the first BMW model series with an identical price level in
Euroland, taking the different rates of taxation and levels of equipment into
account. Customers thus pay the same basic price for a BMW 7 Series in all
Euroland countries. Any deviation in gross prices from one country to another
is attributable exclusively to different tax rates and registration charges as
well as different levels of equipment.
In the price report submitted to the EU Commission on 1 November 2001, all cars
sold by the BMW Group come within the corridor of 12 per cent specified by the
EU. Serving as the reference model, the BMW 318i, for example, shows a price
differential between the lowest and the highest price in Euroland of 11.6 per
cent, again taking the different rates of taxation and levels of equipment into
account. The price differential for the BMW 520i, the reference model in the 5
Series, was 9.5 per cent, and the corresponding figure for the BMW X5 3.0i is
10.1 per cent in Euroland. At price differential of 10.7 per cent, the MINI
brand (MINI One) also remains within the corridor specified.
The BMW Group will continue to consistently harmonise prices within Euroland in
future.
Ends