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PressClub United Kingdom · Article.

Fly the flag with MINI

The new MINI Cooper S joins the MINI squad on Saturday 8 June, as the first of over 4,000 pre-ordered cars leave the UK's 148 MINI dealerships. The star of the new MINI team comes with increased power and performance, a beefed up look and extra equipment, complemented by a great line-up of factory-fit options and aftermarket accessories.

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Optional Extras, Accessories

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Barbara Brailey
BMW Group

The new MINI Cooper S joins the MINI squad on Saturday 8 June, as the first of
over 4,000 pre-ordered cars leave the UK's 148 MINI dealerships. The star of
the new MINI team comes with increased power and performance, a beefed up look
and extra equipment, complemented by a great line-up of factory-fit options and
aftermarket accessories. Two such accessories are proving a great hit for
supporters of Queen and country - Union Jack and St George's Cross roof flag
decals.

MINI Cooper S costs £14,500 on the road. Adding a flag to the roof in support
of the Golden Jubilee, England's World Cup bid or even Great Britain's upcoming
Commonwealth Games efforts takes the cost up a further £95 (plus fitting) and
MINI dealers have been reporting increased interest in the flags leading up to
the big kick-off this weekend. A number of aftermarket specialists are also
offering flags from other countries and any enthusiast who owns 32 MINIs could
line up all the teams in the World Cup.

Trevor Houghton-Berry, General Manager for MINI and Chelsea fan said: "The
build up to the MINI Cooper S launch has been sensational and orders have been
flooding in since the Birmingham Motor Show in October 2000. Coincidentally,
the launch date falls the day after England plays Argentina and we're hoping
that a proliferation of England flags on MINI roofs sends a bit of good luck
over to the boys in Japan. I'm hoping that Sven's lads can mirror the MINI
Cooper S and guarantee a great performance!"

MINI Cooper S arrives just 11 months and 26,000 sales after MINI One and Cooper
hit the streets. State-of-the-art supercharger and intercooler technology
pushes the standard 1.6-litre MINI engine to an impressive 163bhp, breaking the
rarely attained 100bhp/litre mark. Stiffer suspension, uprated brakes and a new
six-speed gearbox complement the increase in power, guaranteeing an
exhilarating driving experience.

MINI Cooper S is easily recognisable by the air intake on the bonnet which
channels cool air over the supercharger. Other exterior features include 16"
alloy wheels with run flat tyres, rear roof spoiler, chrome-plated fuel cap and
centrally mounted twin exhaust pipes. Inside, the Cooper S has sports seats,
leather steering wheel and a chrome/leather gearstick all as standard.

In addition to the much-loved Mini trait of personalisation that roof flag
decals offer, there is a wide selection of options available and the £100 five
year/50,000 mile MINI tlc service pack is also available on MINI Cooper S,
benefiting residual values and ensuring that owning the hottest supermini
around makes financial sense too.

-Ends-

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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