MINI's award winning adventures

In the week that the 40,000th UK MINI is due to hit the road, the little car
with the big personality has been showered with awards from customers and
critics alike.

J.D.Power


The J.D.Power APEAL Study (Automotive Performance, Execution and Layout) - the
most respected annual new car consumer survey in the States - has placed MINI
Cooper top in its Compact Car segment. J.D.Power interviewed over 117,000 new
car owners and reported on their impressions, covering eight categories -
exterior design, engine and transmission, comfort and convenience,
ride/handling and braking, seats, heating and ventilation, cockpit and
instrument panel and sound system.

The survey results reflect the launch weekend fervour for MINI in the States.
MINI dealerships reported queues forming the night before the car went on sale
and all 20,000 MINIs allocated to the USA from the Oxford factory were snapped
up in the first few days of its availability.

D&AD


MINI has been selected by the Victoria and Albert Museum in London to feature
in REWIND, an exhibition showcasing the museum's 40th anniversary of its
renowned British Design and Art Direction awards (D&AD).

The D&AD awards are judged by Industry professionals and cover all aspects of
international design, including television and cinema advertising, graphic
design, packaging and product design. A D&AD commemorative book will be
published in conjunction with REWIND featuring the 800 hottest pieces of design
from the past 40 years and MINI is one of only two cars featured. The
exhibition at the V&A runs from November 7th through to February next year.

It's a MINI adventure

On Tuesday 8 October, the 'MINI Adventures' marketing campaign that has seen
MINI save the Earth from Martian invasion and receive a Guinness World Record
for the World's Shortest Film was presented with the top two prizes at The
Chartered Institute of Marketing's 2002 Effectiveness Awards, the UK's most
prestigious marketing awards.

'MINI Adventures' won Campaign of the Year as well as the CIM's Grand Prix
award where all category winners were judged against each other.

MINI has also won Gold in Marketing magazine's Brand Design Awards held
recently in London. The award was presented for the 2001 UK MINI dealer launch
activity that introduced new MINI to its future sales staff, educating them in
both MINI brand and product attributes.

Emma Lowndes, MINI Marketing Manager said: "It's taken a huge effort from all
the MINI team in the UK and all our agencies to develop and execute the MINI
Adventures activities. Re-launching one of the UK's most treasured brands has
been a fantastic challenge. These awards, and the public reaction to the
campaign, have made us grin almost as much as when we drive our MINIs!"