BMW Lifestyle at the IAA 2003

Contents: 1. The Continuation of "Sheer Driving Pleasure" - BMW Lifestyle Collection 2. Fashion on the Move - The New Fashion Pulse Collection from BMW Lifestyle 3. Time for Trends - The BMW Accessories Collection 4. Big Launch for BMW Model Cars - Triumph of Size 5. The Art of Miniatures - The BMW Art Collection in Miniature 6. Unlimited Mobility - At BMW, the Term "Sheer Driving Pleasure" also applies to the High-tech Bikes from our Workshops 7. BMW Bikes - Mobility without Limits - BMW Bikes Guarantee the Ultimate in High-tech and Driving Pleasure 8. BMW Invents Street Carving - Sheer Driving Pleasure with BMW StreetCarver 9. The Shop is BMW - The BMW Lifestyle Store at Munich Airport, Terminal 2, Offers an Exclusive Shopping Exp

The Continuation of "Sheer Driving Pleasure"
BMW Lifestyle Collection

Munich. Innovation and dynamism, aesthetics and authenticity: the BMW
Lifestyle Collection displays the same main characteristics as BMW automobiles,
BMW motorcycles and BMW bicycles. Whether we are talking about a full-size
vehicle, a miniature or an accessory, the BMW brand name is always associated
with the highest standards of quality, flawless materials, painstaking
craftsmanship and striking design. And these features have been successfully
incorporated in the lifestyle products as well, in line with the company's
philosophy.

Jackets, leather articles, sunglasses: all products are made in cooperation
with the best partners in the respective industry. The materials used and the
finished collection are subjected to the same certified quality controls as BMW
cars and motorbikes. The materials are innovative, durable and functional.

BMW puts a great deal of stress on functionality. This means surprising
solutions for bags and clasps, or devices for hands-free mobile phone systems.
Some design features from the BMW automobile range have also been adapted for
the lifestyle collection.

The time taken to develop BMW lifestyle accessories may be shorter than that
for cars, but it is no less intensive. The whole development process, from
coming up with the product to putting it on the market, is the same as with a
vehicle. After market research and economic viability studies have been
carried out, BMW staff develop a design plan. Prototypes ensure the quality
and, above all, the functionality of the product. Laboratory tests guarantee
that only state-of-the-art materials are used.

BMW chief designer Chris Bangle, who also supervised the development of the
Lifestyle Collection, has defined the guiding principle: "Our collection
derives its style from the essence of the brand name, because only coherent
character can define an individual style." For BMW, credibility means only
launching authentic products or designs. The credibility of the brand name is
a result of the overall message of everything BMW brings out.

This results in products that tell about various facets of the world of BMW:
the joy of movement and sensuous experience, intellectual agility, the belief
in an active lifestyle ? and in innovation. In its new developments, the
Lifestyle Collection is every bit the equal of BMW automobiles. The iDrive is
to the BMW 5 and 7 series what ?The Watch? is to the accessories. "The Watch"
was worldwide the first automatic digital watch on the market.

BMW has been bringing out accessories since the mid-70s. The BMW Lifestyle
Collection has been in existence since 1997. It includes fashion and
accessories, BMW bikes and boards, miniatures, mobility products and the Baby
Racer for kids, and is available at selected BMW dealers and in the Internet
at: www.bmw-shop.com/lifestyle.

For further information, please contact BMW Lifestyle Press Service:
Anja Fahs, BMW Lifestyle Press Service
Service Hotline: +49-89-121 75-235, Fax: +49-89-121 75-197
Karin Elvers, BMW Group, Public Relations, General Interest Media
Telephone: +49-89-382-23742, Fax: +49-89-382-28017
e-mail: bmw@f-und-h.de