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PressClub United Kingdom · Article.

BMW Education leads with new internet access standards

Mon Oct 04 12:00:00 CEST 2004 Press Release

The BMW Education Programme website has achieved the highest internet accessibility standard in preparation for the new disability guidelines effective from 1 October 2004.

Internet, E-Business

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Corporate

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Barbara Brailey
BMW Group

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The BMW Education Programme website has achieved the highest internet
accessibility standard in preparation for the new disability guidelines
effective from 1 October 2004.

One aim of the Disability Discrimination Act is to increase access to services
for disabled people. www.bmweducation.co.uk is a valuable tool for all
students and teachers wishing to learn more about road safety, clean energy and
the company and it is important that the site is accessible to all visitors.

The World Wide Web Consortium (W3C) has developed standards for the three
levels of access. Achieving the highest level of Priority three is a major
project for any website and many companies are still working towards Priority
one as an initial step.

Rosemary Davies, public relations manager for BMW, said: "As an education
resource, we felt it was vital for the website to meet the highest
accessibility level as soon as possible and therefore we gave ourselves the
goal of jumping straight to Priority three. In fact, the process has helped us
make the website design better for all users."

Each page on the BMW Education Programme website has been analysed and
rewritten to comply with the new standards, and a final check for access was
carried out by an independent, visually disabled user. One example of the new
layout means that for users with special reader equipment, a computer-generated
voice will read the text and describe the images on the screen.

www.bmweducation.co.uk has been operational since 2001 and has reached a peak
of over 1.4 million visitors in some months. As well as helping on school
projects, the website actively encourages students to learn more about road
safety issues and offers teacher support by following the national curriculum
guidelines. The material available suits young pupils in primary schools
through to mature university students. In 2003, the website won an
International Visual Communications (IVCA) gold award for its innovative
CleanEnergy education programme.

Article Offline Attachments.

041004_BMWEducation_website.doc DOC, EN, 67 KB

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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