MINI pumps up the volume with the new Digital Power Sound Module

The Digital Power Sound Module (DPSM) is the latest and loudest addition to
MINI's range of in-car entertainment accessories. Approximately three times
more powerful than the average home stereo, the DPSM has a full range digital
amplifier that kicks out an awesome 660 watts of power.

With a whisper measuring around 30 decibels, normal conversation approximately
60 decibels and screams from a concert crowd reaching126 decibels¹, the DPSM's
ability to produce128 decibels of sound through its six high performance
speakers make it the ultimate in-car accessory for music-mad MINI owners, who
like their tunes played loud and clear.

Trevor Houghton-Berry, General Manager MINI UK said, "The addition of DPSM to
MINI's extensive list of accessories gives MINI owners even greater scope to
personalise their car. MINI may be a small car but it thinks big, and in the
case of the DPSM, loud."

The Digital Power Sound Module is a retro-fit accessory and is priced at £995
including fitting. It can only be fitted in conjunction with Radio BOOST².

The Digital Power Sound Module is on sale in the UK from 20th October and is
available from any official MINI dealership.

-ends-

Notes to Editors

¹On July 5, 1998, at the Party in the Park concert in Hyde Park, London, a
scream by the crowd was measured at 126.3 decibels. (Source, Guinness Book of
World Records.)

² Radio Boost costs £140.00 as a factory fitted option.
Radio Boost can be retrofitted. An upgrade from Radio WAVE to Radio BOOST costs
from £350.00. Radio BOOST must be fitted in order to have DPSM.

DPSM does not affect MINI tlc.
DPSM has a three-year warranty and is fully approved by MINI UK.