PressClub United Kingdom · Article.
Hitting the targets with new and Approved Used Bikes
Fri May 20 12:00:00 CEST 2005 Press Release
An upturn in sales of new BMWs has also led to improved availability of used stock, making the time right to re-launch BMW's Approved Used Bikes (AUB) scheme. This programme is designed to offer true benefits to customers who buy into the BMW brand.
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
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Figures just released highlight that BMW Motorrad UK's entire dealer network
has outperformed new registration targets for the first financial quarter - a
tough objective in a static market. The company's sales figures (1225 new
registrations) are up by 34% to the end of March whereas the overall market
figure is down by 7%. This performance has helped place BMW as the fifth
largest motorcycle brand in the UK.
An upturn in sales of new BMWs has also led to improved availability of used
stock, making the time right to re-launch BMW's Approved Used Bikes (AUB)
scheme. This programme is designed to offer true benefits to customers who buy
into the BMW brand.
Imagine having the choice of purchasing a previously owned motorcycle offering
all of the benefits and services associated with a brand new bike, but at a
reduced cost. The BMW Approved Used Bikes programme offers precisely that -
and so much more.
Every BMW Approved Used Bike is prepared to BMW AUB standards and will have
undergone a fully checked service history where possible. A 12 month MOT; 12
months Road Fund Licence; a full tank of fuel and a minimum of 12 months
manufacturer's warranty certifies how BMW's AUB programme gives complete piece
of mind when buying a used BMW motorcycle. Additionally, the AUB warranty
includes BMW's Emergency Service roadside and emergency aid operating 24 hours
a day and 365 days a year throughout the UK and Europe.
BMW Motorrad UK's Authorities and Approved Used Bike Manager, Barry Pharoah,
said: "The dealer network now has fantastic resources available to customers
such as the newly redesigned BMW AUB internet site search facility
(www.bmw-dealernet.co.uk) and new and improved links through the Motor Cycle
News website (www.motorcyclenews.com). With the AUB scheme, BMW is committed
to providing an exceptional service for its customers and delivering the most
comprehensive programme available in the motorcycle market today."
All BMW Approved Used bikes are available for testing by prospective
customers. For further information about the AUB programme, or to find out the
location of their nearest BMW dealership, customers can call 0800 777 155 or
visit www.bmw-motorrad.co.uk
Ends
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