PressClub United Kingdom · Article.
BMW Motorrad world premiere at NEC show
Wed Oct 26 12:00:00 CEST 2005 Press Release
Following a BMW announcement, earlier this month, the industry's press have only been able to speculate on the identity of the world premiere bike to be unveiled at this year's NEC show. That is, until now. BMW Motorrad can proudly reveal that the model being unveiled is the brand new travel and enduro machine - the 2006 BMW R1200 GS Adventure.
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
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Author.
Barbara Brailey
BMW Group
The 2005 International Motorcycle and Scooter Show will finally open at
Birmingham's National Exhibition Centre later this week. For BMW Motorrad
owners and enthusiasts there has never been a more intriguing time to visit the
BMW stand at the show.
Following a BMW announcement, earlier this month, the industry's press and
media have only been able to speculate on the identity of the world premiere
bike to be unveiled at this year's NEC show. That is, until now.
BMW Motorrad can proudly reveal that the model being unveiled is the brand new
travel and enduro machine - the 2006 BMW R1200 GS Adventure.
As a replacement for the hugely popular and successful R1150 GS Adventure, the
new 1200cc model will feature more power, less weight, and improved off-road
capability. BMW expect that, ultimately, it will penetrate its market segment
as the definitive bike for serious long-distance on and off-road riding.
Visitors to the stand will be able to enjoy an exclusive look at the latest
machine to embody BMW's new design philosophy. The exciting all-terrain machine
will assume centre stage on the BMW stand throughout this year's International
Motorcycle and Scooter Show.
Further stand highlights include BMW Motorrad's entire 'new generation'
motorcycle range that will feature BMW's first true superbike, the K1200 S; the
top selling R1200 GS; the R1200 RT agile tourer, and the recently launched HP2.
As an added bonus visitors will also be able to test-ride a selected number of
new BMW models, including the most powerful naked production bike in the world
- the 163 bhp K1200 R.
Long Way Round adventurer Charley Boorman is currently training for his next
motorcycle challenge - competing in the gruelling 2006 Telefónica Dakar Rally -
on a BMW F650 GS Dakar alongside BMW Off-Road Skills Instructor and experienced
Dakar competitor Simon Pavey, and accomplished enduro rider Matt Hall. Visitors
will be able to meet Charley on the stand during the first weekend of the show
where he will sign autographs and pose for photographs.
Alongside metal chic, key new items from the eagerly anticipated 2006 BMW
Motorrad Rider Equipment collection will be on display throughout the show.
These will include both colour options of the brand new Rallye 2 pro suit, the
new Enduro range, and the high specification SportIntegral ProRace helmet.
Finally, a wide range of specialist service representatives will be available
to offer guidance and advice. These include World of BMW, BMW Motorrad
Financial Services and BMW Motorrad Insurance - where visitors can enter a
special free prize draw for a year's BMW Motorrad insurance. The brand new 2006
World of BMW Activity brochure will also be available for visitors to take
away, along with the latest edition of BMW Bikes magazine.
The BMW Motorrad stand is number T283 and is located in hall 18 at the NEC,
Birmingham. Preview day is Friday 28 October and public days are from Saturday
29 October until Sunday 6 November. To take advantage of an advanced booking
discount, enthusiasts can call 0870 732 2005 or visit www.motorcycleshow.co.uk
For more information, customers can telephone the BMW information line on 0800
777 155, or visit www.bmw-motorrad.co.uk
Ends
For further BMW press information please contact one of the following:
Andy Dukes / Lauren Haslehurst 08000 131 282
Tony Jakeman 01344 480 185
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