PressClub United Kingdom · Article.
Used MINIs Cherished and Awarded
Wed Apr 12 10:00:00 CEST 2006 Press Release
Auto Express magazine awarded the MINI Cherished programme 'Used Car Scheme 2006' at its annual Used Car Honours Awards in London.
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BMW Group
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Author.
Barbara Brailey
BMW Group
Auto Express magazine awarded the MINI Cherished programme 'Used Car Scheme
2006' at its annual Used Car Honours Awards in London. In the first three
months of the year sales of MINI Cherished have risen by 21 per cent while in
March alone an all-time record of 2,060 new owners bought a Cherished MINI.
To win the award MINI Cherished beat all the other manufacturer-backed schemes.
Judges examined which scheme offered customers the best value for money,
protection and user friendliness.
Mike Brewer, awards compére and contributor to Auto Express, said: "Our judges
were swayed by a brand that goes one step further than the others. It provides
peace of mind when you actually buy the car and, thanks to its market-leading
inclusive servicing packages, can continue to provide tender loving care into
the future."
The MINI Cherished scheme was set up in 2001 and has sold over 56,000 cars in
the past 5 years. Every Cherished MINI is scrutinised by MINI technicians and
comes with 12 months unlimited mileage warranty, full service history,
independent mileage and history check and 12 months membership to the 24-hour,
MINI Emergency service in the UK and continental Europe.
In addition, with 96 per cent of new MINI buyers purchasing the five years /
50,000 miles MINI tlc service package for the bargain price of £150, it's
likely that a Cherished buyer will benefit from this as the pack is
transferable to second and third owners. Plus, MINI tlc XL is available when
the initial tlc pack comes to an end and offers a further three years / 30,000
miles fixed-price servicing for £300.
Andy Hearn, MINI UK General Manager, said: "The award-winning MINI Cherished
scheme offers assurance to customers that they're buying a MINI in the best
possible condition for their driving adventures. MINI's excellent residual
values means owners also have the added confidence of making a good financial
decision. Five years after the car first went on sale and a typical three-year
old MINI Cooper still holds a value of 71 per cent* on the forecourt. "
Ends.
*Source: Glass's Guide