PressClub United Kingdom · Article.
BMW Motorrad supports Automotive Technician Accreditation for motorcycles
Mon May 21 12:00:00 CEST 2007 Press Release
Pilot Scheme proves a reality
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
BMW Motorrad is delighted to support the Automotive Technician Accreditation
scheme for motorcycles.
The scheme, launched today, was piloted by BMW Motorrad in December last year,
effectively sets an agreed industry technical standard, of which all BMW
technicians, in dealerships throughout the UK, will be assessed.
The ATA scheme was originally launched across the BMW car network in 2005, and
was so successful that it has now been introduced across the motorcycle
franchise.
The original automotive ATA Scheme was backed by the Institute of the Motor
Industry and its two-wheeled equivalent is now supported by all the major
motorcycling manufacturers.
BMW Motorrad will be assessing technicians within its motorcycling network to
achieve accreditation by passing the technician assessments at their national
training centre, the BMW Group Academy.
Conrad Parker, BMW Motorrad's National Aftersales Manager, said: "BMW Motorrad
UK is committed to developing the technical expertise of its dealer network and
is happy to be recognised as one of the pilot members of this important
initiative."
BMW Motorrad UK hopes to have its complete dealer network represented in the
scheme by the end of the year.
BMW has been assessing its motorcycle technical staff in other ways for the
last 15 years and welcomes the ATA initiative as a further qualification to
engender trust in every dealership's abilities to service customer machines to
a high level.
Ends
For further media information please contact:
Scott Grimsdall BMW Motorrad UK Press & PR
Tel: 08000 131 282 Email: bmw@worldofbmw.com
Conrad Parker BMW Motorrad UK National Aftersales Manager
Tel: 01344 480704 Email: Conrad.parker@bmw.co.uk