MINI appoints Dan Pulleyn to head up CHERISHED scheme

MINI UK is responding to increased demand for its used cars by appointing a
dedicated Used Car Development Manager. Dan Pulleyn is the man charged with
building recognition of the MINI CHERISHED brand and helping more UK motorists
get behind the wheel of pre-loved MINIs.

Since October 2001, MINI CHERISHED has made owning a MINI more viable for those
wanting the style and driver experience offered by all MINIs, but at a more
competitive price. The CHERISHED programme offers significant benefits to
customers, including minimum 12 month warranty and emergency service cover, as
well as the renowned MINI TLC servicing package.

Popularity of used MINIs was underlined in October with the company passing the
previous record of used MINIs sold in 2006, which stood at 23,746. Going into
November, a total of 24,605 MINI CHERISHED sales were recorded in the year to
date. The significant growth that the used car side of the business is
undergoing is clear for all to see.

With the recent launch of an all-new range of MINI hatch models, loyal MINI
buyers have been returning in droves to dealers across the UK to part-exchange
their existing cars. As a result, MINI dealers are now able to offer a wider
range of used stock at very attractive prices.

The reassurance provided by MINI's high residual value is also not to be
underestimated. Six years after its launch, the car still tops the residual
value charts and as such makes ownership a sound financial prospect.

Following his appointment, Dan Pulleyn said: "Previous experience as a Regional
Manager for MINI will be invaluable in working alongside MINI dealers to
develop their CHERISHED strategies. Together we will help potential buyers
understand that owning a MINI is a very realistic prospect. With a greater
focus on used sales than ever before, MINI is set to become an even stronger
force in the UK used car market."
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