The BMW Concept 7 Series ActiveHybrid

Contents Description in Brief p.2 Even more Superior, Dynamic and Efficient - Hybrid Technology BMW Style: The BMW Concept 7 Series ActiveHybrid p.6 Exterior Dimensions p.19

Character:

• World debut of the BMW Concept 7 Series ActiveHybrid for the first time
offering the potential of BMW ActiveHybrid technology on the luxury saloon
segment as part of the BMW EfficientDynamics innovation strategy. In typical
BMW style, this new Concept Car combines a significant reduction of fuel
consumption and emissions with a standard of driving dynamics never seen before
even in this class of hybrid cars.


• The BMW Concept 7 Series ActiveHybrid comes with an intelligent symbiosis of
the V8 cylinder petrol engine and electric drive as a mild hybrid concept. The
drivetrain technology featured in the Concept Car allows enhanced driving
dynamics together with a reduction of fuel consumption and emissions by 15 per
cent in the EU test cycle versus the same car running on a combustion engine
only. And at the same time the use of BMW ActiveHybrid technology does not
require any concessions in terms of everyday driving qualities and the specific
features of the BMW 7 Series.


• The Concept Car offers the ideal synthesis of motoring comfort, visual
presence and supremacy of the BMW 7 Series, on the one hand, combined with
future-oriented, high-efficiency BMW Active Hybrid technology on the other.
This provides the option to enrich the sheer driving pleasure so typical of the
BMW brand by the additional highlights and fortes of BMW ActiveHybrid.
Implementation of such technologies in a luxury performance saloon of this
calibre leads to a new perception of hybrid technology as such: In the
configuration developed by BMW hybrid technology ensures a significant increase
without in any way giving up the high standard of driving dynamics, motoring
safety and comfort so typical of the brand.