Fourth year of BMW support for Frieze Art Fair

BMW will for the fourth consecutive year be supporting the Frieze Art Fair by
providing its VIP courtesy car service. The fleet of luxury BMWs will be
available throughout the duration of the Frieze Art Fair and available to
artists, gallery owners, art critics and buyers amongst the guests at the sixth
annual fair.

Established in 2003, Frieze Art Fair is one of the youngest - but already
widely regarded as one of the most influential - art fairs in the world.
Almost 70,000 visitors attended Frieze Art Fair in 2007, and strong sales and
visitor numbers are anticipated over the five days of the fair beginning
Wednesday 15 October.

Richard Hudson, Marketing Director, BMW UK said: "BMW is proud and excited to
be associated with the Frieze Art Fair for a fourth year. We have a long
history of supporting the arts; associations that range from presenting the car
as an art form in the guise of our 16 Art Cars, to active involvement with
major arts events such as Frieze Art Fair. The BMW design team led by Chris
Bangle fundamentally believes that car design should stimulate the senses in
the same way that driving a BMW stirs emotions. We hope that our limousine
service proves an appropriately engaging way for Frieze Art Fair visitors,
guests and artists to arrive at, or leave, the fair."

Frieze Art Fair takes place every October in Regent's Park, London. The fair
provides an environment to introduce and showcase new and established artists
to visitors from around the world. It features more than 150 galleries from
around the world, providing visitors with a unique opportunity to see and buy
art by the world's leading artists.