PressClub United Kingdom · Article.
BMW Group Establishes Sales Companies in Indonesia and the Philippines
Wed Jan 31 10:00:00 CET 2001 Press Release
"Two further milestones in the BMW Asia Strategy"
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Markus Sagemann
BMW Group
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Author.
Markus Sagemann
BMW Group
"Two further milestones in the BMW Asia Strategy"
Munich. On 29 January 2001, BMW established the sales company "PT BMW
Indonesia" in Jakarta (Indonesia); today, it established the sales company "BMW
Philippines Corp" in Manila (Philippines).
PT BMW Indonesia, as a sales subsidiary of the BMW Group, will be assuming
responsibility for the market in Indonesia as from 1 April 2001. "PT Astra
International" will continue to be responsible both for the import of BMW
vehicles and
also the CKD production of BMW vehicles for the local market started in 1976.
Last
year around 2,500 BMW vehicles were sold in Indonesia. At the moment, around
28,000 BMW vehicles are registered.
BMW Philippines Corp will also be taking over responsibility as the BMW Group's
sales subsidiary for the local market from 1 April 2001 - the first Philippine
sales
company for vehicles in the luxury performance segment. The new company is a
joint venture with the former importer José Alvarez (Asian Carmakers
Corporation),
with the BMW Group now holding a majority share. BMW has also had a CKD
production plant here with a local partner since 1994. An average of around 1000
BMW cars have been sold in recent years in the Philippine market. This means
that
BMW is taking up a leading position in the exclusive segment.
Dr. Michael Ganal, the BMW AG's Board Member for Sales, stated: "These are two
further milestones in the implementation of our Asia strategy and will
strengthen our
market position significantly in this growth market. Our business in Asia will
continue
to increase in significance for the entire BMW Group in the years to come.
Having
our own sales companies is a very important element in being able to cover the
various markets competently and consistently."
Like the whole of Asia, Indonesia and the Philippines come under the
responsibility
of Lüder Paysen. BMW already has sales subsidiaries in Asia in Japan, Thailand
and South Korea, regional offices in Singapore and China, and CKD plants jointly
operated with local partners in Malaysia, the Philippines, Indonesia, and
Vietnam.
Since 1998, moreover, BMW has been operating its own plant in Thailand.
Pursuing a strategy of worldwide presence, BMW has been systematically
establishing the Group's own sales subsidiaries ever since the '80s,
concentrating
initially on the world's largest markets. The worldwide presence of
subsidiaries and
production sites, and the further expansion of these, is a crucial basis for
additional
growth. In 1981, for example, BMW became the first European car maker to
establish a sales subsidiary in Japan.
The list of markets the BMW Group serves directly in this way ranges from the
large
single markets in Europe all the way to Australia, South Africa, South Korea and
Thailand; with the two newly established subsidiaries, the total number of sales
companies has now reached 27. The objective in the current phase is to
efficiently
develop additional markets with a growth potential, such as those in South-East
Asia.