PressClub United Kingdom · Article.
BMW TO LAUNCH NEW APPROVED USED BIKE SCHEME
Tue Apr 10 12:00:00 CEST 2001 Press Release
BMW (GB) Ltd will launch an official Approved Used Bike Programme in May. The manufacturer-backed scheme will be operated exclusively through the extensive BMW dealer network and will be complemented by an official used BMW bike locator site on the internet.
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
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Author.
Barbara Brailey
BMW Group
BMW (GB) Ltd will launch an official Approved Used Bike Programme in May. The
manufacturer-backed scheme will be operated exclusively through the extensive
BMW dealer network and will be complemented by an official used BMW bike
locator site on the internet.
Motorcycles purchased through the BMW Approved Used Bike Programme will have
one of the best warranties available for used bikes, specifically designed to
give each customer complete peace of mind when buying. Every used bike sold
will have a minimum 12 months cover, have been subject to a HPI/Equifax check
and will be fully prepared to BMW standards.
Operated exclusively through the BMW dealer network, the Approved Used Bike
Programme also includes the official used BMW locator on the internet
(www.bmw.co.uk). By using the locator, customers will be able to search for
their preferred model by key word, region and price range, or alternatively,
search through all available stock. The stock is updated daily.
The search results appear in a list, including an image of the bike, a brief
description, the retail price and the name of the dealer who is selling the
bike. All of these details can be printed out in detailed format for
reference. The customer can also view the relevant dealer's own website and
can e-mail or telephone them for further information.
Most dealers will be operating the BMW Approved Used Bike dealer website
service in the showroom for customers, which will elevate the used bike buying
experience to that of a new bike purchase, according to Motorcycle Manager
David Taylor:
"We're all aware that peace of mind is fundamental when buying a used bike and
that customers who buy privately don't have any comeback should a problem
occur. With the approved used BMW scheme, they will have the assurance that
comes with buying from a franchised dealer as well as additional benefits such
as the warranty, full service history and comprehensive preparation checks.
"I'm certain that the BMW Approved Used Bike Programme and the national used
bike locator will ensure customers can find the BMW of their choice at the
right price and with the confidence that comes from buying directly from a BMW
motorcycle dealer."
... ends
For more information about the BMW Approved Used Bike Programme, please contact:
Andy Dukes 0800 013 1282