BMW Lifestyle and BMW Bicycles

Contents 1. Mobility That Knows No Bounds: At BMW, the term "driving enjoyment" also applies to the high-tech bikes from our workshops. 2. High-Tech Performance on Two Wheels - the BMW X-Bike: World premiere at IAA 2001 in Frankfurt 3. The Q8.R - the New BMW Bike from the High-Tech Laboratory: At IAA 2001, BMW presents a racing bike that knows no limits 4. Mountain and Touring High-Tech Bikes at IAA: BMW's third generation impresses the experts 5. High-tech under your feet: Unique cornering sensation with the BMW Streetcarver 6. BMW Lifestyle 2001/2002: Stylish accessoires with design flair 7. Kid's Mobility 2001/2002: BMW fun for little fans too: Action for the children's room and for outdoors 8. BMW Fashion pulse: Fashion up with the times: The new winter sportswear collection from BMW lifestyle

1. Mobility That Knows No Bounds:
At BMW, the term "driving enjoyment" also applies to the high-tech bikes from
our workshops.

For BMW, mobility in the new millennium is not just about getting from one
place to another. The decisive factors for all BMW products are safety,
build-quality, innovation and, of course, driving enjoyment.

At BMW, we recognise no limits to modern mobility, and so in the BMW Lifestyle
World we also offer high-tech bikes that reflect a feeling and an attitude
towards life.

BMW Bike World, which has now become an essential part of the whole BMW
Lifestyle family, embodies the sporty, adventurous sense of mobility in the
21st century with its technical refinements and stylish design.

BMW's high-tech bikes set pioneering standards, completely in tune with the new
generation of bikers.

With its BMW bikes, the Munich automobile group was quick to take account of
the desire to experience the joys of the great outdoors. Mountain bikes and
trekking tours soon became part of life for a whole generation. BMW was quick
to recognise that mobility shapes a whole feeling for life, and that it is not
just limited to cars.

The ability to get about as an individual in a manner that is both technically
and visually first-class, whether in a saloon on a multi-lane motorway, or on a
high-tech bike on a mountain path, across meadows and scree-slopes, is all part
of BMW's fundamental understanding of modern mobility.

BMW set itself the additional target of answering the full range needs of the
brand-conscious, sports-oriented customer. Everyone should be able to identify
with the world of BMW, whether a car-driver or not, and at the same time give
expression to his or her own individuality.

For that reason, BMW has from the very beginning placed great emphasis on
quality, safety, innovation, dynamics and design, and that includes the
products in its Lifestyle World. The sum of these individual factors produces
the common denominator, "driving enjoyment".

From the time when the first generation of mountain bikes appeared at the
beginning of the 90's, the foldability of these unmotorised two-wheelers has
become an integral part of a new type of mobility. As a result, every bike
designed to fold up, each in its own particular way, can be stowed away in the
boot of the car. This also provides additional protection against theft. This
foldability does not affect riding stability in the slightest. A sign of this
new mobility is the fact that a car driver no longer has to worry about fitting
a carrier if he wants to go out on a bike to meet nature.

BMW has not just picked up on the trend towards sports bikes, but has developed
it further, with an eye to the future. The first-generation bikes from BMW
bore the logo "designed by BMW", which meant no more than that BMW had had an
influence on the way they looked. But with the second generation of bikes, BMW
began to develop a bike of its own.

In developing the bikes, BMW draws on the experience gained and the technical
facilities available in the car industry. As a result, they are able to test
welded joints, cross-cuts, weld quality, paint composition, anti-corrosion
protection and the behaviour of materials in areas subject to tension to the
highest standards, using their experience from the area of car manufacture.
This results in high safety standards and also a unified range of products,
each with their own distinctive character, all within the BMW Bike World.

In the summer of 1999, under the leadership of BMW chief designer, Christopher
Bangle, the first models of the new generation, the Q6.S mountain bike and the
Q5.T touring bike, made their first appearance. This was a generation of bikes
designed to know no limits, even on the steepest terrain.

At IAA 2001, the International Car Show in Frankfurt, BMW is presenting the
consistent development of its range of bikes to an international audience at
the highest level. It will be the world premiere for the BMW Q8.R racing bike
- a new dimension in the highest level of cycle racing. The second absolute
highlight will be the display of the so-called X-Bike study. With this bike,
BMW is making an innovative contribution to the way high-tech bikes will be
designed and constructed in future.