BMW at the Mondial de l'Automobile Paris 2002

1. Short Story : BMW at the Mondial de l'Automobile 2. World debut at the Paris Motor Show : The BMW Z4 - Sheer driving pleasure at its best! 3. BMW 760 Li : New 12-cylinder marks the top position in the luxury performance range 4. BMW once again sets the standard in diesel technology : 730d and 740d open up a new dimension in diesel motoring 5. Tradition and future : BMW diesels set the standard 6. Headlights shining around the corner : Adaptive Light Control (ALC) knows where the driver is going - and shines the lights in the right direction

At the Paris Motor Show, the Mondial de l'Automobile, BMW is presenting
a whole range of world and European debuts once again underlining the brand's
claim to leadership in automobile production as a genuine trendsetter.
The absolute highlight this year is the world debut of the BMW Z4,
a two-seater clearly developed first and foremost for dynamic driving pleasure.
Being introduced into the market this autumn in the USA and in Europe in spring
2003, this roadster truly outstanding in every respect clearly bears out BMW's
competence in the sports car segment.

Years ago BMW successfully put an end to the old myth that the diesel engine
and sporting performance are a contradiction in terms. Now, for two decades,
BMW has proved exactly the opposite - that performance and agility,
on the one hand, and comfort and economy, on the other, by no means rule each
other out. And now the brand is setting the standard once again
at the Paris Motor Show, new 6- and 8-cylinder diesel engines in the
BMW 7 Series opening up a new dimension in diesel motoring.

With BMW and other manufacturers, modern automotive engineering and development
means taking a very close, consistent and perseverant look at all the details.
But now BMW is once again presenting a true revolution in automotive technology
at the Paris Show: Creating intelligent Adaptive Light Control (ALC), BMW's
engineers have succeeded in giving the BMW driver
a very special lights technology in future literally "looking ahead" round each
bend in the road. This BMW innovation about to enter series production improves
the driver's vision in the dark by up to one-third, enabling him to recognise
objects and obstacles with unprecedented clarity.