PressClub United Kingdom · Article.
MINI Cooper cherished and adored
Thu Feb 05 12:00:00 CET 2004 Press Release
The MINI Cooper was BMW Great Britain's second best selling used car of 2003. 4874 MINI Coopers were sold as part of the used car programme, MINI Cherished. The MINI Cooper was pipped at the post by BMW's best selling model the 318i. 4929 'Approved Used' 318i models were sold in 2003, just 55 more than the MINI Cooper.
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The MINI Cooper was BMW Great Britain's second best selling used car of 2003.
4874 MINI Coopers were sold as part of the used car programme, MINI Cherished.
The MINI Cooper was pipped at the post by BMW's best selling model the 318i.
4929 'Approved Used' 318i models were sold in 2003, just 55 more than the MINI
Cooper.
A total of 10,212 MINIs (One, Cooper, Cooper S and MINI One D) were sold
through MINI Cherished in 2003.
Trevor Houghton-Berry, General Manager for MINI UK said:
"MINI has made a fantastic contribution to used car sales within the group.
With new car demand for MINI outstripping supply, customers are looking at used
cars as a quick way of becoming a MINI owner. A buoyant used car market is good
news for MINI customers, MINI UK and its dealer network. There is no doubt in
my mind that keeping residual values strong is a great way of keeping MINI
owners happy!"
MINI Cooper also adored by fleet buyers:
MINI Cooper held its 2003 title of best Supermini in the 2004 Fleet Excellence
Awards. A massive 40 per cent of the category vote went in MINI Cooper's
direction, giving it more votes than any car in any other category of the
awards. Low running costs and MINI's innovative tlc* servicing package were
cited as the winning factors.
-ends-
Editor's notes:
MINI tlc, costs £100 and covers the cost of parts, lubricants and labour
involved in all MINI servicing up to five years/50,000 miles whichever comes
first. The five years start from the date of first vehicle registration. Upon
sale of the vehicle MINI tlc can be transferred to the new owner at no
additional cost.