The BMW Ultimate Drive Weekend

Customers and prospective buyers of BMW are to be given a unique opportunity to experience some of the marque’s most popular products as part of the BMW Ultimate Drive Weekend.

By visiting any of the 147 BMW showrooms in the UK, customers will have the chance to drive product from the current BMW portfolio between 11 and 13 September, 2009. While enjoying the thrills offered by a class-leading line-up, existing BMW owners and prospects can also enter to win a competition for a space on the trip of a lifetime.

Those customers that are lucky enough to be selected from the test drive prize draw will qualify for the BMW Ultimate Drive Weekend experience. The winning customers will have the chance to experience one of two trips of a lifetime: a 10-day Namibian driver training holiday in BMW X5s or professional instruction in BMW M3 Coupés around the world’s most challenging race circuit, the Northern Loop of the Nürburgring in Germany.

Chris Brownridge, BMW UK Marketing Communications Manager, said: “BMW UK has not previously offered customers the chance to win a place on such an exciting global driving adventure. As the maker of the cleanest and most efficient premium vehicles we appeal to the head, while products such as the M3 underscore our motorsport heritage and pluck at the heart strings. The lucky winners from the Ultimate Drive Weekend will have had the opportunity to experience the full spectrum of our range.”

Further details on the BMW Ultimate Drive Weekend can be gleaned from visiting www.bmw.co.uk and clicking on the ‘Story of Joy’ link.

BMW has offered driver training programmes since 1977. These currently range from Artic driving courses through to trans-alpine adventures and intensive lessons in evasive high security driving techniques for professional drivers. Full details of the global Driver Training programme can be found at: http://www.bmw.de/module/drivertraining/en

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