BMW substantially exceeds residual value expectations at BCA

BMW has demonstrated outstanding residual values, across its range, at a special closed auction by BCA in Nottingham on 4th February.  265 new and established models sold for 100 per cent conversion, generating £8.1 million.

The BMW X1 and 5 Series Gran Turismo had a great introduction to the used car market.  On their debut, both cars exceeded expectations, averaging well over their estimated CAP Clean values.  The X1 averaged 126.8 per cent of CAP Clean, equivalent to £27,725 per car, while the 5 Series Gran Turismo averaged 122.8 per cent of CAP Clean, £43,175 per car, demonstrating excellent residual values at the auction launch of the models. 

Also new to the used car market are the luxury Sports Activity Vehicles the BMW X5M and X6M.  Both performed outstandingly on their debut, reaching 100.1 per cent of CAP Clean, whilst the BMW 3 Series Business Edition surpassed expectations accomplishing 103.3 per cent of CAP Clean.

However, it was not just BMW’s latest cars that shone.  In what will be the current BMW X3’s last year of production, it has returned 123.1 per cent of CAP Clean, reflecting its popularity in the BMW range, while the sale of 37 MINIs returned 90.7 per cent of their value from new. The auction, offering a comprehensive selection of MINIs and BMWs, averaged 112.6 per cent CAP Clean and brought in an average price of £30,695 per car.

Kevin Davidson, BMW General Manager of Used Car Operations and Group Internal Sales said: “This was one of the most successful sales events staged by BMW and BCA.  The 100 per cent conversion and £8million plus turnover shows that BMW remains the premium brand of choice in the used market.”

Ends

The BMW Group                                                                                                        The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of more than 1.43 million automobiles and over 101,000 motorcycles for the 2008 financial year. Revenues for 2008 totalled EUR 53.2 billion, with earnings before interest and taxes (EBIT) of EUR 921 million. The company employed a global workforce of approximately 98,000 associates on 30 September 2009.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

For further information please contact:

Krystyna Kozlowska            BMW Media Relations Assistant

Tel: 01344 480707             Email: Krystyna.Kozlowska@bmw.co.uk

Gavin Ward                           BMW Media Relations Manager
Tel:  01344 480829            Email: Gavin.Ward@bmw.co.uk

Wieland Bruch                      Product Communications Manager

Tel: 01344 480113             Email: Wieland.Bruch@bmw.co.uk

Graham Biggs                       Corporate Communications Director

Tel:  01344 480109            Email:  Graham.Biggs@bmw.co.uk

Press office fax:                   01344 480306

Media website:                    www.press.bmwgroup.co.uk

Customer website:              www.bmw.co.uk