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PressClub United Kingdom · Article.

MINI Countryman in full flow

Wed Sep 01 10:00:00 CEST 2010 Press Release
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“Flow” TV ad portrays multiple MINI Countryman cars at once

MINI Countryman
·
Sales and Marketing
·
Corporate

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Sarah Heaney
BMW Group

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Note: This press release is a 1:1 copy of the original issued by MINI headquarters in Germany. No adaptations have been made to cater for the UK market. This advert will not appear on UK television.

Munich. MINI will release an innovative TV spot produced with cutting-edge film technology in September as part of its launch campaign for the new MINI Countryman. Under the campaign motto “MINI Countryman. Getaway”, this impressive piece of cinema showcases the versatility of the vehicle concept, and takes the viewer on a ride through the heart of Milan and around Lake Como. The MINI Countryman’s journey along every imaginable route is quite an adventure…

http://www.youtube.com/MINI

 

The new MINI Countryman commercial breaks the mould for traditional film advertising. New high-tech film technology mixes real cars with computer-generated images to produce unique, previously unseen effects.

 

The commercial was filmed in collaboration with well-known American director, Brian Beletic, and Sway Studios of Los Angeles, on location in Italy. The creative agency was BSUR, Amsterdam.

 

TV short clips

Several other commercials have already appeared on German television to mark the launch of the new MINI Countryman. Each of the short films adopts an unconventional storyline to highlight the MINI Countryman’s product features – 4 doors, more space (up to 5 seats), “All4” 4-wheel-drive and the versatile “MINI Centre Rail”

http://www.youtube.com/user/MINI#p/c/ED548F1C04E5780C

 

Print campaign

The MINI Countryman is also taking a new approach when it comes to print advertising. The focus here is on the “getaway” from the city to the country. These ads take MINI’s signature “look and feel” to the next level: The solid black backgrounds used in the past have been broken up to create a new dimension and “light boxes” added to make headlines stand out in 3D.

http://www.facebook.com/album.php?aid=193607&id=115434098510

 

 

 

 

http://www.mini.com

http://www.MINIspace.com

http://www.youtube.com/MINI

http://www.facebook.com/MINI

http://www.twitter.com/MINI

 

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.
 

Further News for: MINI Countryman · Sales and Marketing · Corporate

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