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PressClub United Kingdom · Article.

Festive Joy. The BMW Lifestyle Collection.

There are surprises for adults and children alike – from Snow Racer sleds to USB sticks, from watches to back packs. The extensive BMW Lifestyle Collection includes gift ideas for both young and old, and it’s available at selected BMW dealerships and on the Internet at www.bmw-shop.com.

Lifestyle Products

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Chris Overall
BMW Group

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Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

 

Munich. There are surprises for adults and children alike – from Snow Racer sleds to USB sticks, from watches to back packs. The extensive BMW Lifestyle Collection includes gift ideas for both young and old, and it’s available at selected BMW dealerships and on the Internet at www.bmw-shop.com.

 

Hot on the slopes: the BMW Snow Racer.

Every child who finds this speedster under their Christmas tree will hope that winter never comes to an end. The BMW Snow Racer,with its smooth, replaceable metal runners, is pure winter joy. The sporty sled isn’t just quick off the mark and a stunner on the slopes – it also offers safe fun in the snow. Its precise steering mechanism with suspension soaks up small bumps as you go and the non-slip wheel, which has a limited steering lock, prevents overly risky manoeuvres. An ergonomic seat and broad runners where kids can place their feet ensure a stable sitting position. And the horn on the steering wheel means that you can warn Sunday strollers to get out of the way.

 

This combination of fun, safety, and high-quality materials (the BMW Snow Racer is made of cold- and UV-resistant plastic) has been safety-approved by TÜV Rheinland. The silver Bobby Bob in BMW Motorsport design is suitable for children from four to ten years old.

 

Facts and figures:

BMW Snow Racer

Weight: 6 kg

Max. load: 50 kg

 

A bag that’s full of joy: the BMW Joy back pack.

Santa Claus would be well advised to upgrade to a BMW Joy back pack for Christmas. The specially ventilated, thickly padded back of the BMW Joy back pack makes it exceptionally comfortable to wear. Different sized compartments lined with fleece provide room for documents, drinks, computer equipment, and other travelling items. With premium black coloring, decorated with Joy lettering, and also coming with a bag tag and BMW badge, its outside is as much fun as its inside.


Time to celebrate: the BMW Classic ladies’ watch.

The BMW Classic ladies’ watch shimmers in its classical look. Its elegant black dial, with three white hands and date display, is enclosed in a 30 mm stainless steel casing that is water resistant up to 10 atm. The fastener and clasp are made of the same fine metal and, offset against a black leather strap, a classic look is emphasized. A discrete BMW logo on the dial, and the laser-engraved BMW logo on the back of the precision Swiss Quartz mechanism, complete this decorative piece. The watch is supplied in a high-quality leather case.

 

Facts and figures:

BMW Classic ladies’ watch

Material: stainless steel, leather  

 

Motorsport for the little ones: the BMW M3 GT2 in toy form.

The BMW M3 GT2 asconvertible version for children - this kid’s racer is a perfect replica of the legendary BMW racing car. Even subtle details like the M logo on the doors and the sponsor’s branding beneath the radiator grill have been reproduced. Little racing car drivers can sit comfortably on their BMW M3 GT2’s adjustable seat.

 

The BMW M3 GT2 is available for racing drivers from three to five years old – in two versions. There’s a motorized version with a maximum speed of 2.5 m/h, forward and reverse gears, and a 1.5-hour driving time before being recharged. With the pedal version, the diminutive drivers determine the speed and rest periods for themselves.

 

Facts and figures:

Motorized version

Weight: 12.5 kg

Pedal version

Weight: 8 kg

 

The key to data storage: the BMW USB stick

Would you like a BMW for Christmas? Wouldn’t it be nice to find a little package containing a BMW key beneath your Christmas tree? The BMW USB stick looks like a genuine vehicle key but, in reality, it’s an original data-storage device for when you’re on the go.

 

The BMW USB stick boasts exceptional design, functionality, and unique details: a gentle click on the trunk-button slides out the well-protected USB plug, making the stick ready for storing up to 8GB of data. At the risk of mistaking it for your vehicle key, you should nevertheless take the BMW USB stick with you in your car – especially when it’s loaded with your music along with other documents and photos. The stick fits perfectly into the BMW USB audio port or the USB port of other modern navigation systems. Simply plug it in, turn on your audio system, and enjoy your own personal music mix while you drive.  

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BMW Group Streaming

AUTO CHINA 2024.

Beijing. 24/25 April 2024.

Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.

Open Streaming Page

CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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