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PressClub United Kingdom · Article.

BMW makes buying easier with new eBay store

Mon May 09 14:17:53 CEST 2011 Press Release

BMW is first car maker to sell direct via eBay UK

Sales and Marketing

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Pricing

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Internet, E-Business

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Certified Pre-Owned, Services, Quality

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Corporate

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BMW

Press Contact.

Chris Overall
BMW Group

Tel: +44-1252-92-1809

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BMW will start selling parts and accessories direct to owners for the first time, thanks to a new partnership with eBay, the leading online retailer. ‘BMW Direct’, now live on eBay.co.uk, will satisfy the growing demand from motor enthusiasts for purchasing original parts online.

Previously, BMW owners wanting to pick up Genuine Parts have had to place their order via one of the many dealerships. With its new store on eBay, as well as merchandise BMW fans will be able to buy genuine BMW parts and accessories such as brake discs and car care products direct from the carmaker.

This is BMW’s first venture into e-commerce and will allow the carmaker to reach those customers not accustomed to visiting a BMW dealer regularly.

BMW, the first carmaker to open a store on eBay UK, joins over 100 other well-known fashion and home brands already selling new and fixed price goods direct to their customers via eBay’s UK site. Motor parts and accessories is one of the most popular categories among eBay’s 96 million active users worldwide.

All items sold through BMW Direct are offered from stock with free postage and packaging and are covered by a full two year BMW warranty. BMW UK will handle the shop front of BMW Direct with the processing of orders being handled by BMW Park Lane in London.

Carl Sanderson, General Manager Aftersales Development, said: “As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products. We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase.

“As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW.”

Angus McCarey, UK Retail Director of eBay, said: “eBay UK is home to over 100 leading brands who realise the added value an eBay shop brings, whether they are already selling online or not. There are over 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site.”

To see what is on offer at BMW Direct visit http://goo.gl/gyQQf

Ends

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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