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PressClub United Kingdom · Article.

MINI LONDON 2012 EDITION HITS THE STARTING BLOCKS

MINI cheers on Team GB and ParalympicsGB hopefuls with its new London 2012 inspired special edition.

MINI
·
London 2012

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Sarah Heaney
BMW Group

Tel: +44-1344-480-110
Fax: +44-1344-480-306

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MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games.

 

There will be just 2,012 of these special edition models built, which are available in Cooper, Cooper D, Cooper S and Cooper SD trims and come in the Union Jack themed colours; Chilli Red, White Silver or Lightning Blue. All models boast white mirror caps and a white roof featuring the iconic London 2012 Olympic graphic.

 

The exterior also features a distinctive Union Jack single sport stripe which runs over the bonnet, roof and rear tailgate of the car. The side scuttles also bear the London 2012 Olympic graphic. To finish off the dynamic look, the MINI London 2012 edition features unique grey 17-inch conical spoke alloy wheels – unavailable on any other MINI model.

 

Inside, the most striking feature is the London skyline, beautifully etched across the width of the piano-black dashboard. Silhouetting some of London’s most iconic landmarks, including Tower Bridge, Battersea Power Station and the London Eye, the dashboard also displays the words “London 1 of 2012”.

 

The London 2012 inspiration continues with red and blue stitching twined with white piping on both the front and rear Black ‘Lounge Leather’ upholstery. The headrests complement the theme with Union Jack piping and a London 2012 logo is stitched on the inner edge of both front seats. Coloured stitching also features on the hand brake, gear stick gaiter and floor mats which also have piping.

 

All London 2012 special edition models come packed with a bundle of extra options like Lounge Leather sports seats, DAB radio, air conditioning, cruise control and chrome interior touches. MINIMALISM technology* also comes as standard; helping to make the 99g/km CO2 emitting Cooper D models exempt from London Congestion Charging.

 

As well as fuel sipping mpg figures and low CO2  emissions – MINI is one of the top five low CO2 car manufacturers** - drivers can enjoy the brand’s trademark go-kart handling and charismatic personality in a truly patriotic driving experience.

 

To bag one of these must-have street accessories of 2012, the new MINI London 2012 Edition pre-sale list opens at today, with the new models hitting UK roads from March 2012. On the Road Prices for the MINI London 2012 Editions models are:

MINI Cooper Hatch                             £17,980

MINI Cooper D Hatch                         £19,260

MINI Cooper S Hatch                          £20,125

MINI Cooper SD Hatch                       £20,860

 

Ends

*super efficient petrol and diesel engines, gear shift display, auto stop/start function and brake energy regeneration.

**Figures supplied by Clean Green Cars.

 

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

 

 

MINI Press Office Contacts:

Jemma Chalcroft                 MINI Media Relations Executive

Tel: 01344 480739              Email: Jemma.Chalcroft@mini.co.uk

 

Sarah Heaney                       MINI Media Relations Manager
Tel:  01344 480110             Email: Sarah.Heaney@mini.co.uk

 

Michelle Roberts                  Corporate Communications Manager London 2012

Tel: 01344 480719              Email: Michelle.Roberts@bmw.co.uk

 

Wieland Bruch                      Corporate Communications Manager

Tel: 01344 480113              Email: Wieland.Bruch@bmw.co.uk

 

Graham Biggs                      Corporate Communications Director

Tel:  01344 480109             Email:   Graham.Biggs@bmw.co.uk

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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