MINI YOURS: PERSONALISATION BECOMES AN ART FORM

By offering a huge range of style, comfort, convenience and technology options, MINI has always been ahead of the pack at encouraging owners to personalise their cars. Now the British brand is taking this unique appeal and innovation to a new level of sophistication with the launch of a stunning collection of premium options, called MINI Yours.

MINI Yours is pure differentiation by design, a vast catalogue of exclusive and design-led exterior paints, tattoos, interior trims and upholsteries that are completely new to MINI. It will ensure a bespoke and truly stand-out result for every owner.

Walking into a MINI showroom, any customer can still personalise their purchase from the much-loved and comprehensive list of options. MINI Yours operates at the next level, turning the fun of deciding how your car is finished into an art form. Buyers can select a MINI limited edition such as the MINI Inspired by Goodwood, MINI Soho, Clubman Hampton or the recently announced London 2012 edition. These have all now been integrated into the MINI Yours programme.

And for a genuinely bespoke design, customers can select as much or as little as they like from the extensive range of exclusive MINI Yours options.

“The introduction of MINI Yours underlines MINI’s reputation as the benchmark car brand in customisation. The sheer number of options available through MINI Yours means customers can tailor-make their MINI using exclusive colours, designs and materials like never before; creating a MINI like no other on the road,” said Jochen Goller, Director of MINI UK.

In addition, MINI will lend a helping hand to that process by creating a number of special MINI Yours packages. To celebrate the programme’s UK launch, the first of these is the MINI Avenue.

The MINI Avenue package is available with either Highclass Grey or Laguna Green metallic paint. Both feature an identical interior with an exclusive ‘Soda’ repeating design motif.

The car’s standard spec includes Satellite Grey Soda Lounge leather with matching black floor mats, Bi-colour Sport leather steering wheel with multi-function controls, Soda mirror caps and special effect white bonnet stripes. The vehicle runs on 17-inch twin-blade spoke alloy wheels.

The price of the exclusive MINI Avenue package is £4,880 on a MINI One or One D, Hatch, Convertible or Clubman, which means a MINI One D Avenue would cost £19,360 OTR. “The MINI Avenue package has a sophisticated, classy character,” explained Jochen Goller. “in the future MINI Yours packages will include all sorts of characters; from performance-oriented and masculine designs to really distinctive standout styles. This will make finding two same MINIs on the road even harder!”

Tantalisingly, he hinted at even greater levels of MINI customisation in the future. “MINI Yours is an exciting and innovative development for the brand, but it’s just one more step on the journey. It’s not the end. There is far more to come from MINI.”

Ends

Notes for editors

All options from the MINI Yours range, including those in the packages, are available to every MINI buyer.

MINI Yours will initially be available on the MINI Hatch, Coupé, Convertible and Clubman. The options available at launch will be limited, but will increase significantly throughout next year.

MINI Yours for the MINI Countryman will debut towards the end of 2012.

MINI Yours options are not available as retro-fit items for existing owners.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

MINI Press Office Contacts:

Jemma Chalcroft            MINI Media Relations Executive

Tel: 01344 480739         Email: Jemma.Chalcroft@mini.co.uk

Sarah Heaney                  MINI Media Relations Manager
Tel:  01344 480110        Email: Sarah.Heaney@mini.co.uk

Wieland Bruch                 Corporate Communications Manager

Tel: 01344 480113         Email: Wieland.Bruch@bmw.co.uk

Graham Biggs                  Corporate Communications Director

Tel:  01344 480109        Email:   Graham.Biggs@bmw.co.uk

Media website:                     www.press.bmwgroup.co.uk
www.mini.co.uk

www.facebook.com/miniuk

www.youtube.com/miniuk