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PressClub United Kingdom · Article.

MINI at the 42nd Tokyo Motor Show 2011.

Premium quality, expressive design and a peerless balance between driving fun and efficiency underpin the status of MINI as a one-off in the premium small car segment. A principal contributory factor in the dynamic worldwide growth of the British brand – alongside the opening up of additional markets – is increased variety within the model line-up, a development that has been fuelling the appetite of discerning new target groups for the unmistakable MINI style. MINI is using the 2011 Tokyo Motor Show to present the latest additions to its product range and, at the same time, open a window into the longer-term future of the brand. Taking centre stage is the Asian premiere of the MINI Coupé, which showcases the brand’s hallmark driving fun in a particularly concentrated form. Added to which, visitors to the Tokyo Motor Show from 3 –11 December 2011 will be able to explore a fascinating concept study which embodies alternative facets of the MINI character and offers an insight into the potential for fresh expansion within the model range.

Coupé
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MINI
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MINI Countryman
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MINI Coupé
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Motor Shows
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Design issues, Concepts and Studies
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John Cooper Works

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Note: This press release is a 1:1 copy of the original issued by MINI headquarters in Germany. No adaptations have been made to cater for the UK market.

MINI at the 42nd Tokyo Motor Show 2011.
(Short version.)

 

Premium quality, expressive design and a peerless balance between driving fun and efficiency underpin the status of MINI as a one-off in the premium small car segment. A principal contributory factor in the dynamic worldwide growth of the British brand – alongside the opening up of additional markets – is increased variety within the model line-up, a development that has been fuelling the appetite of discerning new target groups for the unmistakable MINI style. MINI is using the 2011 Tokyo Motor Show to present the latest additions to its product range and, at the same time, open a window into the longer-term future of the brand. Taking centre stage is the Asian premiere of the MINI Coupé, which showcases the brand’s hallmark driving fun in a particularly concentrated form. Added to which, visitors to the Tokyo Motor Show from 3 –11 December 2011 will be able to explore a fascinating concept study which embodies alternative facets of the MINI character and offers an insight into the potential for fresh expansion within the model range.

 

As the first two-seater in the brand’s current model family, the MINI Coupé wastes no time in revealing its sporting character. Powerful engines join forces with a bespoke chassis set-up, harmonious weight distribution, stiff body structure and optimised aerodynamic properties to deliver the ultimate expression of the traditional MINI go-kart feeling.

 

An intriguing concept study provides an alluring preview of how a further addition to the model line-up might shape up. The MINI Paceman Concept fills a niche as the first Sports Activity Coupé in the MINI segment.

 

MINI is also presenting a selection of other highlights from its current model range at the 2011 Tokyo Motor Show. The MINI Countryman, for example, is the brand’s first model to feature four doors and a large tailgate, not to mention ALL4 all-wheel drive (optional). And then there is the MINI John Cooper Works, which is powered by a 155 kW/211 hp twin-scroll turbo engine with direct injection and brings an undiluted feel of the race track to the road.  

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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