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PressClub United Kingdom · Article.

MINI further widens its global sales network: first MINI showroom launches in Jordan.

Wed Feb 22 09:00:00 CET 2012 Press Release

Munich/Amman. Premium small car brand MINI has stepped up its involvement in the Middle East sales area in geographical terms as well: the brand’s market entry into the Kingdom of Jordan brings a further boost to MINI’s presence in this growth-intensive economic region. In 2011, MINI posted a 77 per cent increase in sales in the Middle East. Worldwide, the British premium carmaker is now represented in more than 100 countries.

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Note: This press release is a 1:1 copy of the original issued by MINI headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich/Amman. Premium small car brand MINI has stepped up its involvement in the Middle East sales area in geographical terms as well: the brand’s market entry into the Kingdom of Jordan brings a further boost to MINI’s presence in this growth-intensive economic region. In 2011, MINI posted a 77 per cent increase in sales in the Middle East. Worldwide, the British premium carmaker is now represented in more than 100 countries.

The new MINI branch will open in the centre of the capital Amman – a bustling city of some 3 million – in partnership with a local dealer who already collaborates with the BMW Group on BMW car sales and service. Potential MINI customers in Jordan will be able to choose from the full model portfolio. In addition to the MINI, MINI Clubman and MINI Convertible, the range also includes the MINI Countryman and the two latest additions to the brand family, the MINI Coupé and MINI Roadster. All models will be available in MINI Cooper (90 kW/122 hp) and MINI Cooper S (135 kW/184 hp) variants.

A new Middle East sales record was achieved in 2011 not just by the MINI brand but by the BMW Group as a whole, with a total of 18,657 BMW and MINI vehicles delivered to countries in the region. The most popular markets were the Emirates Abu Dhabi and Dubai, alongside Saudi Arabia, Kuwait and Qatar, in all of which MINI too is strongly represented. Beyond this, the British premium brand sells its models in Lebanon, Bahrain and Oman as well.

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AUTO CHINA 2024.

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Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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