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BMW GROUP ADDS ONE MORE MODEL TO ITS ELECTRIC VEHICLE LINE UP FOR LONDON 2012

BMW is proud to introduce another critical electric vehicle to the Olympic and Paralympic fleet: the Mini MINI

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BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, is keeping the Games moving with a range of fully electric vehicles as part of the fleet. The 160 BMW 1 Series ActiveE models and 40 MINI E’s are being used for many duties including shuttling athletes and officials within the Olympic Park and surrounding Games sites. They also helped support elements of the Olympic Torch Relay convoy on its journey around the UK and will do so similarly for the Paralympic Torch Relay.

 

Today, BMW is proud to introduce another critical electric vehicle to the Olympic and Paralympic fleet: the Mini MINI. This specially developed and designed radio controlled electric car will be used on the field of play in the Olympic Stadium to ferry javelins, discuses, hammers and shots back from the field to the throwing area, saving valuable time during competition.

 

Three Mini MINIs will be deployed for this crucial task and will be operated by Games Makers assigned and trained for this duty. The cars are roughly a quarter scale of the full-sized car and carry the athletic equipment situated inside, accessible through the adapted sunroof. The Mini MINIs are all blue and feature the same Games livery as the ‘full-size’ official fleet vehicles.

 

“The MINI team was thrilled to be given this challenge to develop a vehicle with such an important and high profile role during the Olympic and Paralympic Games,” commented Dr Juergen Hedrich, Managing Director of MINI Plant Oxford. “I know that everybody was inspired by the challenge and the knowledge that these models will be seen in action by millions of people around the world.”

 

The cars were designed and built to a specification agreed with LOCOG to ensure their role on the field of play is successful in saving time during competition. Each of the three Mini MINIs will cover around 6,000 metres per day in four-hour shifts across nine days of Olympic and nine days of Paralympic competition. The Mini MINIs will:

  1. Carry a load of up to 8kg; a single hammer, discus or shot or two javelins.
  2. Be operated with a simple control system requiring minimum technical support.
  3. Be powered by batteries that can sustain 35 minutes of continuous usage with a radio control range of approximately 100 metres and be fully re-charged in 80 minutes.

After the closing ceremony of the Paralympic Games, the three Mini MINIs will return to base for well-earned rest and relaxation before their next athletic adventure.

 

ENDS

 

 

Notes To Editors:

 

Snap shot of Electric Vehicles in the London 2012 Games fleet:

BMW 1 Series ActiveE   

  • Number in fleet: 160
  • 170hp / Zero tailpipe emissions
  • Usage includes: Games time talent shuttle transporting athletes within the Olympic Park and also available for use by broadcasters. Venue pool cars for operational usage and supporting the Olympic Torch Relay.
  • Showcase for new charging infrastructure in London; 120 new ‘high speed’ charge points installed in five key locations in London with the first being installed at ExCeL London.

MINI E

  • Number in fleet: 40
  • 204hp / Zero tailpipe emissions
  • Usage includes: Venue pool cars for operational usage and supporting the Olympic Torch Relay.

Mini MINI

  • Number in fleet: 3
  • 10hp / Zero emissions
  • Usage: Field of play vehicle to retrieve javelins, discuses, hammers and shot from the field to the throwing area.
  • MINI Hatch design in 1/4 scale
  • Lightweight composite bodyshell (Vehicle weight 25kg)
  • True Blue paintwork with orange London 2012 Games livery and white roof
  • Detailed exterior design including door handles, mirrors, wheel arch finishers, number plates, windscreen wipers and functioning headlights
  • Removable sunroof panel for access to the equipment storage area
  • Waterproof equipment storage area
  • Electric engine, throttled
  • Duel vented disc brake
  • Heavy duty shock absorbers
  • Grass tyres front and rear


Specification of Mini MINI:


Mini MINI dimensions:

  • Length: 1100mm 
  • Width: 500mm
  • Height: 400mm

 

BMW and London 2012

BMW Group is the world’s most sustainable automotive manufacturer and the natural automotive partner for a truly sustainable Olympic and Paralympic Games. BMW Group was chosen by London 2012 due to its ability to meet the emission targets set by London 2012.

The Efficient Dynamic, hybrid and zero emissions cars, motorcycles and bicycles provided by BMW Group for London 2012 provide essential mobility for athletes and officials that is vital for the operational success of the Games.

 

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

 

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.


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Press Contacts

For further information please contact:

 

BMW Group UK

 

Michelle Roberts                  Corporate Communications Manager London 2012

Tel: 01344 480719              Email: Michelle.Roberts@bmw.co.uk

 

Graham Biggs                      Corporate Communications Director

Tel:  01344 480109             Email:  Graham.Biggs@bmw.co.uk

 

Main office number:           01344 480320

Media website:                     www.press.bmwgroup.co.uk

Customer website:              www.bmw.co.uk

 

Freud Communications

Toan Ravenscroft                               

Tel: 0203 003 6684             Email: toan.ravenscroft@freud.com

 

Donal MacCrann

Tel: 0203 003 6631             Email: donal.maccrann@freud.com

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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